Paid Acquisition & Growth Lead – Regulated Finance Funnels

Blanc Labs; Toronto; Sur place; CAD 90 000 - 130 000; Plein temps

Résumé du poste

Blanc Labs in Toronto is seeking a Paid Acquisition/Media & Growth Specialist to own paid acquisition and conversion optimization for our regulated financial-services funnel. You will manage Google Ads and Meta campaigns, optimize landing pages, and improve funnel flow to generate qualified leads.

The ideal candidate has hands-on experience with Google Ads and Meta, understands regulatory advertising constraints, excels at conversion copy and A/B testing, and can deliver measurable improvements

Qualifications

• Deep hands-on experience with Google Ads and Meta Ads Manager, with a lead-generation background.
• Experience advertising regulated financial products and familiarity with Google's and Meta's ad restrictions.
• Track record optimizing funnels for regulated financial products with attention to trust, disclosure, and claims.
• Strong conversion copywriting paired with disciplined A/B testing methodology.
• Strong tracking and analytics fluency: GA4, pixels, and server-side conversion tracking.
• Proven record managing comparable budgets and funnels with verifiable results.

Responsabilités

• Plan, launch, and optimize paid campaigns across Google Ads and Meta Ads Manager.
• Own conversion tracking and analytics to optimize cost per qualified lead.
• Design and improve landing pages and funnel flow for higher conversions.
• Run a disciplined A/B testing program to lift funnel conversions.
• Write compliant copy for regulated financial services offers.
• Integrate AI-powered features as the main path on the page for conversions.
• Ensure clean data capture across systems for end-to-end measurability.
• Operate solely within Blanc Labs-owned ad accounts and assets, with full handover.

Connaissances

Google Ads

Meta Ads

Lead generation

Conversion tracking

A/B testing

Copywriting

GA4

Formation

Bachelor's degree in Marketing

Outils

GA4

Description du poste

Blanc Labs in Toronto is seeking a Paid Acquisition/Media & Growth Specialist to own paid acquisition and conversion optimization for our regulated financial-services funnel. You will manage Google Ads and Meta campaigns, optimize landing pages, and improve funnel flow to generate qualified leads.

The ideal candidate has hands-on experience with Google Ads and Meta, understands regulatory advertising constraints, excels at conversion copy and A/B testing, and can deliver measurable improvements