Hybrid Digital Marketing Lead - Paid Acquisition & SEO

Citation Canada; Toronto; Hybrid; CAD 66,000 - 80,000; Full time

Benefits offered by this job

Health benefits

Hybrid work environment

Birthday off

Vacation

Job summary

Citation Canada is seeking a Digital Marketing Specialist to own paid acquisition, SEO and website performance. You will manage Google Ads and paid social campaigns, partner with Demand Generation, and turn traffic into qualified leads for citationcanada.com.

In this hybrid Toronto role, you’ll optimise landing pages, run A/B tests, work with product teams on site updates, and oversee SEO agencies to drive measurable growth and return on investment.

Qualifications

• Hands-on experience with Google Ads, paid social and B2B digital campaigns.
• Uses data to improve conversion, lead quality and ROI.
• Tests quickly, scales what works and stops what doesn’t.
• Embraces new channels, tools and automation to improve results.

Responsibilities

• Manage paid acquisition across Google Ads and paid social, budgets and optimisation.
• Partner with Demand Generation to deliver paid media components of campaigns.
• Owns the website performance of citationcanada.com as a conversion channel and improves UX.
• Builds landing pages and forms; runs A/B tests to boost conversions.
• Collaborates with Product teams to align site updates with priorities.
• Oversees SEO agencies and measures performance against objectives.
• Analyses performance data to identify opportunities and guide decisions.

Skills

Google Ads

Paid Social

B2B Campaigns

Conversion Rate Optimisation

Data Analytics

AI & Automation

Website Optimisation

Collaboration

Job description

Citation Canada is seeking a Digital Marketing Specialist to own paid acquisition, SEO and website performance. You will manage Google Ads and paid social campaigns, partner with Demand Generation, and turn traffic into qualified leads for citationcanada.com.

In this hybrid Toronto role, you’ll optimise landing pages, run A/B tests, work with product teams on site updates, and oversee SEO agencies to drive measurable growth and return on investment.