Paid Media Specialist

Loans Canada; Barrie; Hybrid; CAD 66,000 - 96,000; Full time

Benefits offered by this job

Health and dental

3 weeks vacation

Paid access to AI tools (Claude,Google

Fully remote within Ontario

Annual company meetups in Montreal

Job summary

CreditMarketing.ca (Loans Canada) is hiring a full-time Paid Media Specialist to run and scale campaigns across Google, Bing, Meta, TikTok, and Snapchat. You’ll own campaign performance and use AI tools daily to move from click to lead to revenue.

This remote role is for Ontario residents with occasional in-person meetings in Barrie or the GTA and annual meetups in Montreal. Strong tracking, CPA/ROAS, and cross-platform ad operations are required.

Qualifications

• Hands-on experience managing paid campaigns on Google, Meta, TikTok or Snapchat.
• Strong knowledge of tracking: GTM, pixel/events, attribution.
• Experience with S2S postbacks and Meta Conversions API.
• Regular use of AI tools (Claude/Google Gemini) in work.
• Fluent written and spoken English.

Responsibilities

• Manage a six-figure monthly ad budget across platforms.
• Plan, launch, and optimize campaigns on Google Ads, Bing, Meta, TikTok and Snapchat.
• Focus on CPA, ROAS and lead quality over volume.
• Implement and maintain conversion tracking via GTM, server-to-server postbacks and MCAI APIs.
• Troubleshoot tracking issues and reporting discrepancies.
• Collaborate with teams on landing pages and conversion flows.
• Leverage AI to analyze performance and craft compliant ad creative.

Skills

Paid campaigns management

AI tools usage

English proficiency

Campaign optimization (CPA/ROAS)

Tools

Google Tag Manager

Meta Conversions API

S2S postbacks

GA4 analytics

Job description

CreditMarketing.ca (Loans Canada) is hiring a full-time Paid Media Specialist to run and scale campaigns across Google, Bing, Meta, TikTok, and Snapchat. This role combines media buying with hands-on tracking: you'll own campaign performance and understand how data moves from click to lead to revenue. You’ll use AI tools daily to work faster and make better decisions.

This is a remote role for candidates living in Ontario with occasional in-person meetings in Barrie or the GTA and annual company meetups in Montreal. This posting is for an existing vacancy.

Who We Are

We have spent over 14 years connecting Canadians with lending products, as one of the country’s leading lead generation businesses in online lending and automotive finance.

Responsibilities

• Manage a 6-figure monthly ad budget
• Plan, launch, and optimize campaigns on Google Ads (including YouTube), Bing, Meta, TikTok, and Snapchat
• Optimize for CPA, ROAS, and lead quality, not just lead volume
• Implement and maintain conversion tracking with Google Tag Manager, server-to-server postbacks, and the Meta Conversions API
• Troubleshoot tracking issues and reporting discrepancies
• Work with internal teams on landing pages and conversion flows
• Use AI tools to analyze performance and produce ad creative that follows financial advertising rules

Requirements

• Hands-on experience managing paid campaigns on at least two of: Google, Meta, TikTok, Snapchat
• Strong working knowledge of Google Tag Manager, pixel and event tracking, and conversion attribution
• Experience with S2S postbacks and the Meta Conversions API
• Regular, practical use of AI tools such as Claude or Google Gemini in your work
• Fluent written and spoken English

Nice to Have

• Experience with lead generation, especially in lending or other regulated financial products
• Experience handling financial services ad policies and disapprovals
• Familiarity with affiliate and click tracking platforms
• Experience with GA4 or similar analytics tools
• Familiarity with Canadian privacy and anti-spam law (PIPEDA, CASL, Quebec Law 25)
• Salary: $66,000 to $96,000 per year, based on experience
• Fully remote within Ontario
• Health and dental
• 3 weeks vacation (including 1 week off around Christmas)
• Paid access to AI tools (Claude, Google Gemini)