Google Ads Growth Strategist

Search Engine People Inc.; Pickering; In loco; CAD 60.000 - 80.000; Tempo pieno

Descrizione del lavoro

Search Engine People in Ontario, Canada is seeking a Google Ads Specialist to manage and scale campaigns for a diverse client portfolio. The role focuses on planning, optimization, and measurable outcomes through data-driven decisions.

The ideal candidate brings hands-on Google Ads experience, expertise in GA4/GTM, and a track record of delivering qualified leads and revenue while collaborating with SEO, content, and web teams.

Competenze

• 3+ years hands-on Google Ads campaign management in an agency.
• Strong expertise in Google Search Ads and Performance Max.
• Experience managing meaningful ad budgets across multiple accounts.
• Strong understanding of bidding strategies, optimization, and account structure.
• Proficiency with GA4 and GTM.
• Experience implementing and troubleshooting conversion tracking.
• Strong analytical skills and ability to interpret performance data.
• Experience with lead generation campaigns and optimizing for qualified leads.
• Excellent organizational skills and attention to detail.
• Strong written and verbal communication skills; able to work independently and with a team.

Mansioni

• Build, launch, manage, and optimize Google Ads campaigns across Search, Performance Max, Display, Demand Gen, and YouTube.
• Conduct keyword research, competitor analysis, and search intent evaluation.
• Develop campaign structures, ad copy, audience targeting, and bidding strategies.
• Manage campaign budgets and optimize performance toward client objectives.
• Continuously improve Quality Scores, CTR, CPA, and ROAS.
• Identify opportunities to expand successful campaigns and improve account performance.
• Implement and troubleshoot conversion tracking using GA4, GTM, and Analytics.
• Analyze performance beyond clicks and leads, focusing on revenue.
• Collaborate with SEO, content, creative, and web teams to improve results.
• Stay current with Google Ads automation and AI features; prepare insightful reports.

Conoscenze

Google Ads

GA4

GTM

Conversion tracking

Campaign optimization

Lead generation

Analytics

Communication

Strumenti

Looker Studio

HubSpot

Salesforce

Google Merchant Center

Shopping campaigns

Bing Ads

Microsoft Advertising

Descrizione del lavoro

Search Engine People in Ontario, Canada is seeking a Google Ads Specialist to manage and scale campaigns for a diverse client portfolio. The role focuses on planning, optimization, and measurable outcomes through data-driven decisions.

The ideal candidate brings hands-on Google Ads experience, expertise in GA4/GTM, and a track record of delivering qualified leads and revenue while collaborating with SEO, content, and web teams.