Outside Sales Representative

ecl.vincere.io; Grande Prairie; Hybrid; CAD 70,000 - 110,000; Full time

Job summary

Executrade is assisting a leading B2B distributor in Grande Prairie, Alberta, to hire a Senior Representative – Outside Sales. The role focuses on developing new business, expanding existing accounts, and building long-term customer relationships across cross-functional stakeholders.

The successful candidate will drive sales, margin, and territory growth through consultative, technical selling and proactive collaboration with suppliers and internal teams.

Qualifications

• High school diploma or equivalent is required.
• Bachelor’s degree in Marketing, Sales, Business, Engineering, or related field preferred.
• 3–5 years outside sales experience required.
• Approximately 4 years of relevant industry experience preferred.
• Valid driver’s license with satisfactory driving record required.

Responsibilities

• Develop new business opportunities and grow assigned customer accounts while driving sales, margin, and long-term relationships.
• Identify and qualify prospective customers by assessing market potential and developing opportunities in the territory.
• Prospect for new customers through cold calling, referrals, networking, and other lead-generation activities.
• Develop territory sales forecasts and execute account plans in collaboration with management.
• Engage with stakeholders across technical, operations, supply chain, procurement, and executive leadership functions.
• Maintain ongoing communication after the sale to ensure customer satisfaction and identify additional opportunities.

Skills

Sales skills

Negotiation

Account management

Communication

Prospecting

Travel ability

Education

High school diploma

Bachelor’s degree (Marketing, Sales, Business, Engineering)

3–5 years outside sales

4 years industry experience

Driver’s license

Tools

MS Office

Presentations & proposals

Job description

Senior Representative – Outside Sales

Type: Hybrid, Full-Time
Location: Grande Prairie, Alberta

About Our Client

Our client is a leading global provider of business-to-business distribution, logistics, and supply chain solutions, supporting customers across a wide range of industrial and commercial markets.

With a workforce of more than 20,000 employees worldwide and a long-standing history of helping businesses build, connect, power, and protect their operations, the organization has established itself as a trusted partner to customers and suppliers across North America and internationally.

This is an excellent opportunity for an experienced outside sales professional to take ownership of a key territory, develop new business, expand established customer relationships, and work closely with technical, operational, supply chain, and executive-level stakeholders. The role combines business development, account management, supplier collaboration, and consultative selling in a highly customer-facing environment.

Key Responsibilities

As the Senior Representative – Outside Sales, you will be responsible for developing new business opportunities and growing assigned customer accounts while driving sales, margin, and long-term customer relationships.

Business Development & Territory Growth

• Identify and qualify prospective customers by assessing market potential and developing new business opportunities throughout the territory.

• Prospect for new customers through cold calling, referrals, networking, and other lead-generation activities.

• Develop territory sales forecasts and execute account plans in collaboration with management.

• Identify opportunities to expand revenue and margin through value-added services, supplier programs, and strategic sales initiatives.

Account Management & Customer Relationships

• Build and maintain strong relationships with new, existing, and previous customers to support account growth and retention.

• Meet directly with customers to understand their operational and business requirements and recommend appropriate products, services, and solutions.

• Engage with stakeholders across technical, operations, supply chain, procurement, and executive leadership functions.

• Maintain ongoing communication after the sale to ensure customer satisfaction, resolve issues, and identify additional opportunities.

Consultative & Technical Sales

• Develop a strong understanding of the company’s product and service portfolio through internal and supplier-led training.

• Present products and solutions based on customer requirements and demonstrate their functionality and value where appropriate.

• Develop and deliver sales presentations, proposals, quotations, bids, and product demonstrations.

• Work closely with internal sales support resources to prepare quotations and ensure a smooth sales process.

Supplier & Team Collaboration

• Develop strong working relationships with suppliers and participate in regular joint customer sales calls.

• Create sales and supplier plans designed to increase account penetration, retention, and overall territory performance.

• Utilize sales management tools to track account activity, opportunities, and progress against established objectives.

• Mentor members of the sales team and communicate relevant information and expectations to support a high level of customer service.

Qualifications

To succeed in this role, candidates should demonstrate:

Education & Experience

• High school diploma or equivalent is required.

• Bachelor’s degree in Marketing, Sales, Business, Engineering, or a related field is preferred.

• 3–5 years of outside sales experience is required.

• Approximately 4 years of relevant industry experience is preferred.

• A valid driver’s licence with a satisfactory driving record is required.

Technical Skills

• Strong proficiency with Microsoft Office applications.

• Experience preparing and delivering presentations, quotations, proposals, and sales materials.

• Knowledge of advertising and sales promotion techniques is considered an asset.

• Ability to develop strong product knowledge and translate customer requirements into appropriate solutions.

Key Competencies

• Excellent sales, negotiation, and relationship-building skills.

• Strong consultative selling approach with the ability to identify customer needs and recommend appropriate solutions.

• Effective written and verbal communication skills with the ability to engage stakeholders at multiple levels of an organization.

• Strong interpersonal skills and the ability to collaborate effectively with customers, suppliers, and internal teams.

• Self-motivated and comfortable prospecting for new business while managing and expanding established accounts.

• Ability to travel approximately 50%–75%, including occasional overnight travel and extended driving throughout the territory.

About Us

Executrade is one of Western Canada’s most comprehensive full-service recruitment firms, with over 50 years of expertise in connecting talented professionals with leading organizations.

We are proud to apply principles of diversity, equity, and inclusion in all our recruitment practices, ensuring equal opportunities for all candidates. Our commitment to these values enables us to match organizations with a diverse range of top talent, fostering workplace cultures that thrive on innovation, collaboration, and respect.

In accordance with Canadian immigration laws, priority will be given to Canadian citizens and permanent residents. Learn more: www.cic.gc.ca.