Omni-Channel CRM Strategist

Publicis Groupe; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A marketing agency in Toronto is seeking a digital marketing leader to manage lifecycle campaigns focusing on retention and activation. You will design and implement multi-channel strategies, develop insights, and collaborate with clients. Ideal candidates have 5-7 years in advertising or marketing, strong organizational skills, and proficiency with analytics tools like Google Analytics and Salesforce Marketing Cloud. The salary range for this position is CAD $70,000 - $90,000 per year.

Qualifications

• 5-7 years of experience in advertising/marketing focused on CRM and retail e-commerce.
• Highly organized and able to thrive in a fast-paced, collaborative environment.
• Experience in leading paid social or paid search campaigns.

Responsibilities

• Design and implement digital marketing lifecycle campaigns focusing on retention.
• Create a test and learn framework to optimize campaigns.
• Develop campaign briefs and lead internal and external partners.

Skills

Customer relationship management

Campaign management

Analytics and reporting

Marketing automation

Client-facing strategy

Tools

Google Analytics

Salesforce Marketing Cloud

Omniture

Job description

A marketing agency in Toronto is seeking a digital marketing leader to manage lifecycle campaigns focusing on retention and activation. You will design and implement multi-channel strategies, develop insights, and collaborate with clients. Ideal candidates have 5-7 years in advertising or marketing, strong organizational skills, and proficiency with analytics tools like Google Analytics and Salesforce Marketing Cloud. The salary range for this position is CAD $70,000 - $90,000 per year.