Senior Manager, Digital Activation & Growth

PHD; Toronto; On-site; CAD 110,000 - 150,000; Full time

Job summary

A leading digital marketing agency in Toronto is seeking a Senior Manager, Digital Activation. In this role, you will manage day-to-day digital executions, focusing on delivering strategic excellence. You need a strong background in technology, analytics, and communication. With proficiency in media terminology and campaign optimization, you will provide valuable insights to clients and collaborate with internal teams to drive impactful marketing strategies. This position requires at least 2 years of experience in digital media, particularly in Retail and Technology.

Qualifications

• 2+ years of Digital Media experience, including Buying, Trafficking, Analyzing, and Optimizing.
• Experience working with Retail, Ecommerce, and Technology clients.

Responsibilities

• Utilize Omni for audience activation and creative channel planning.
• Provide insights and actionable recommendations based on data analysis.
• Track media metrics to evaluate campaign performance.
• Support various platforms like Facebook, Amazon, and Google.
• Collaborate on data-driven marketing strategies for target consumer groups.
• Develop measurement plans and conduct post-mortem project analysis.
• Build partnerships with vendors and agency partners.
• Assist in talent onboarding and development.

Skills

Media terminology

Media math

Reach and frequency calculations

Attribution Modelling

Data Management Platforms

Digital performance

Lead Generation

Return on Ad Spend (ROAS)

Retail experience

Technology experience

Microsoft Excel

Search Engine Optimization

Industry tools (DDS, Vividata, etc.)

Education

Relevant post-secondary education

Tools

Google Analytics

Facebook Ads

Snapchat Ads

LinkedIn Ads

DV360

Trade Desk

Google Search

Job description

A leading digital marketing agency in Toronto is seeking a Senior Manager, Digital Activation. In this role, you will manage day-to-day digital executions, focusing on delivering strategic excellence. You need a strong background in technology, analytics, and communication. With proficiency in media terminology and campaign optimization, you will provide valuable insights to clients and collaborate with internal teams to drive impactful marketing strategies. This position requires at least 2 years of experience in digital media, particularly in Retail and Technology.