Lifecycle Marketing Communications Manager

Xplore Inc.; Markham; On-site; CAD 80,000 - 90,000; Full time

Job summary

A prominent tech company in York Region seeks a Marketing Communications Manager to develop targeted communication strategies aimed at enhancing customer engagement and retention. The ideal candidate will have over 5 years of experience in marketing communications, strong writing skills, and familiarity with CRM platforms. This full-time position involves executing integrated marketing plans and collaborating with creative teams to optimize campaign performance.

Qualifications

• 5+ years of experience in marketing communications, preferably in customer lifecycle or retention marketing.
• Results-oriented with a proactive bias for action.
• Bilingual (French) – would be an asset.

Responsibilities

• Develop and execute integrated marketing communication plans for CBM programs.
• Collaborate with business owners to translate customer insights into personalized messaging.
• Monitor and report on campaign performance.

Skills

Strong writing and editing skills

Experience with CRM platforms

Excellent project management and organizational skills

Ability to work collaboratively in an agile environment

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Salesforce

Adobe Campaign

Braze

Job description

A prominent tech company in York Region seeks a Marketing Communications Manager to develop targeted communication strategies aimed at enhancing customer engagement and retention. The ideal candidate will have over 5 years of experience in marketing communications, strong writing skills, and familiarity with CRM platforms. This full-time position involves executing integrated marketing plans and collaborating with creative teams to optimize campaign performance.