CRM & Marketing Automation Specialist

Peakhill Capital; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

A financial services firm in Toronto is looking for a Marketing Operations & CRM Coordinator to enhance their marketing strategies and manage CRM tools effectively. The ideal candidate will bring at least 3-5 years of experience in digital marketing and CRM analytics. Responsibilities include maintaining data accuracy, optimizing lead pipelines, and collaborating with cross-functional teams. Knowledge of Salesforce and Google Tag Manager is essential. This position presents an exciting opportunity for someone passionate about digital marketing and analytics.

Qualifications

• 3-5 years of experience in CRM marketing, analytics, or digital marketing.
• Strong understanding of CRM and digital marketing concepts.
• Demonstrates integrity, diplomacy, and confidentiality.

Responsibilities

• Maintain data accuracy and segmentation across CRM systems.
• Track lead sources and conversion performance.
• Collaborate with teams to manage project timelines.

Skills

CRM tools

Digital marketing analytics

Marketing automation

Data segmentation

Collaboration

Education

Bachelor’s degree in business, marketing, analytics, or related field

Tools

Salesforce

Pipedrive

Google Tag Manager

GA4

Adobe Creative Suite

Job description

A financial services firm in Toronto is looking for a Marketing Operations & CRM Coordinator to enhance their marketing strategies and manage CRM tools effectively. The ideal candidate will bring at least 3-5 years of experience in digital marketing and CRM analytics. Responsibilities include maintaining data accuracy, optimizing lead pipelines, and collaborating with cross-functional teams. Knowledge of Salesforce and Google Tag Manager is essential. This position presents an exciting opportunity for someone passionate about digital marketing and analytics.