Mgr eCommerce Media & Technology

Hershey Company; Mississauga; On-site; CAD 97,000 - 121,000; Full time

Job summary

The Hershey Company in Mississauga, Canada, seeks a Manager, eCommerce Media and Technology to drive retail media excellence across our e‑commerce and omnichannel partners. You will lead strategy for Amazon and other retailers, manage media plans, content, and tech stack, and optimize ROAS while collaborating with Sales, Marketing, and global teams.

This role oversees the Associate Manager, eCommerce Merchandising and requires a strong background in digital commerce, analytics, and

Qualifications

• Bachelor's degree in business/marketing or equivalent.
• MBA preferred but not required.
• 5+ years of experience managing a digital/eCommerce business in a CPG environment is required.
• Experience leading Amazon and omnichannel retail media campaigns is preferred.

Responsibilities

• Translate Brand and Seasonal strategies into tailored retail media plans across Amazon and omnichannel.
• Lead annual/quarterly media strategy, budgeting, and SOW management to optimize ROAS and sales.
• Oversee execution of Amazon campaigns including KPI setup, tracking, and reporting.
• Collaborate with Sales, Marketing, Catman+, and international teams to drive program alignment and growth.

Skills

Digital/ecommerce experience

Cross-functional collaboration

Vendor/brand liaison

Education

BA/BS in business or marketing

MBA preferred

Job description

Mgr eCommerce Media & Technology

Posted Date: Jul 24, 2026

Requisition Number: 129808

Job Overview

The Manager, eCommerce Media and Technology is directly responsible for driving retail media excellence across our key e-commerce and Omnichannel retailers.

Working cross functionally to develop winning strategies across Amazon and a growing list of Omnichannel partners, inclusive of media strategy, content, tech stack, portfolio management, measurement and real-time optimization, will all be a key focus for the role.

Developing and nurturing relationships with Customers, internal Sales, Catman+ and Marketing peers, as well as US and International stakeholders is critical for success.

This role will have direct responsibility of the Associate Manager, eCommerce Merchandising

Accountabilities

Retail Media:

• Translate aligned Brand and Seasons strategies into tailored marketing plans to drive accelerated category business growth
• Develop annual and quarterly strategies for Amazon and Omnichannel Media, optimizing investments to maximize total eCommerce Net Sales, Profit and ROAS
• Lead execution of all Amazon campaigns, including KPI setting and tracking, media planning and agency SOW
• Manage Amazon budget plan and ongoing adjustments

Enablers:

• Manage the product content development strategy to ensure best in class experience on retailer websites
• Tech Stack – Build and optimize retail media tech stack, managing SOW and maximizing use and value of the platforms
• Capabilities – Build institutional knowledge and competency across internal Marketing and Sales teams

Measurement & Insights:

• Use available data & insights (Vendor Central, Profitero, Amazon Brand View Pro, Retailer POS, Salsify, Amazon Marketing Cloud, Edge) to provide sound merchandising / marketing / promotional / product optimization recommendations
• Establishes media reporting/KPI’s to ensure progress against objectives and communicates campaign results back to the organization

Relationships:

• Suppliers: Ongoing collaboration with Media Suppliers (who are also key Vendor partners) to build plans that support the growth agendas of both sides
• Sales: Drive alignment with channel leads in implementing annual programs
• Marketing: Joint efforts with Brand and Shopper teams in implementing path-to-purchase programs
• US and International: Best practice sharing to drive increased efficiency and effectiveness across common customers and strategies
• Media Agency: Lead holistic management of media agency, setting and measuring key performance metrics
• BA/BS in business, marketing, or comparable field degree; MBA or equivalent preferred but not required
• 5+ years of experience managing a digital/eCommerce business – CPG background preferred

The anticipated base salary range for this role is $96,800 to $121,000 per year. The actual base salary offered will depend on a variety of job‑related factors, including, but not limited to, experience, skill set, education, and training. In addition to a market-competitive base salary, our Total Rewards package includes performance‑based incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial well‑being (as applicable).