Marketing Manager - Omni-channel

Maple Leaf Foods Inc; Mississauga; On-site; CAD 96,000 - 141,000; Full time

Benefits offered by this job

Health and wellness programs

Defined Contribution Pension Plan

Tuition reimbursement

Paid volunteer days

Job summary

Maple Leaf Foods Inc is seeking an Omnichannel Marketing Manager who will lead the strategic planning and execution of eCommerce and shopper marketing initiatives. This role is crucial for driving market share growth and will involve collaboration across various teams.

The successful candidate should exhibit strong analytical skills and have proven experience in integrating online and offline marketing strategies. A competitive rewards package will be discussed further during the interview process.

Qualifications

• Proven track record in integrating online and offline marketing strategies.
• Creative and analytical thinker with deep understanding of 360-degree omni-channel programs.
• Strong analytical skills to interpret data and make informed decisions.

Responsibilities

• Map the entire customer journey across channels.
• Design and implement shopper/digital programs to drive engagement.
• Work with retail partners to create and execute media strategies.

Skills

Integrating online and offline marketing strategies

Analytical skills

Social media and eCommerce experience

Content strategy and AI-driven personalization

Communication skills

Problem-solving abilities

Job description

The Opportunity

The Omnichannel Marketing Manager will spearhead the strategic planning, execution, and optimization of eCommerce, shopper marketing, and retailer media initiatives. This pivotal role drives market share growth and profitable sales for our brands. The successful candidate will own the end‑to‑end development of omni‑channel programs, from customized key account initiatives to scalable national campaigns, ensuring alignment with brand priorities and business growth objectives through strong cross‑functional collaboration.

Compensation

$96,000 – $141,000 CAD base pay annually, plus annual short‑term incentive.

Qualifications

• Proven track record in integrating online and offline marketing strategies for a seamless customer experience.
• Creative and analytical thinker with deep understanding of 360‑degree omni‑channel programs focused on customer engagement and data‑driven growth.
• Strong analytical skills to interpret data, generate insights, and make informed decisions.
• Experience in social media, eCommerce, paid search, and display advertising.
• Skilled at developing insights‑driven shopper solutions to influence purchasing behaviors in Canada and the US.
• Proficient in content strategy, development, and AI‑driven personalization.
• Ability to manage multiple campaigns and projects simultaneously, meeting deadlines and budgets.
• Skilled in building relationships and collaborating with Sales, Category Management, and External Retailer Teams.
• Comfortable working in a fast‑paced environment with flexibility to adapt strategies to emerging trends and market shifts.
• Excellent verbal and written communication skills.
• Strong problem‑solving abilities.

Snapshot of a Day‑in‑the‑Life

• Customer Journey Mapping: Deeply map the entire customer journey across channels and identify moments for personalized engagement.
• Tailored Marketing Programs: Design and implement shopper/digital programs for individual accounts to drive engagement and conversions.
• Media Strategy Collaboration: Work with retail partners to create and execute media strategies that enhance brand presence and drive intent.
• Agency Partnership Management: Oversee agency partnerships, ensuring effective media planning, creative development, and seamless execution.
• Scalable Marketing Initiatives: Develop initiatives across product categories that drive brand reach and unify campaigns.
• Performance Analysis: Use multi‑touch attribution to analyze and optimize channel performance and overall customer journey.

What We Offer

• Benefits that start on the first day of employment, including health and wellness programs focused on mental health.
• Defined Contribution Pension Plan with company matching.
• Learning and development opportunities such as workshops and speaker series.
• Comprehensive tuition reimbursement for eligible education programs.
• Two paid volunteer days per year to support community causes.
• Competitive total rewards package discussed during interview.

Application Deadline

All applications must be received by July 3. Applications received after that date may not be considered.

EEO Statement

We thank all applicants for their interest. Please note that applicants may be subject to a background check and must meet the security criteria required for the position.