eCommerce and Digital Marketing Specialist

Lyragrowth; Vancouver; On-site; CAD 60,000 - 80,000; Full time

Job summary

Lyragrowth is seeking an eCommerce and Digital Marketing Specialist to support our website experience, merchandising, and paid media coordination. You will manage day-to-day site updates, product catalog, and collaboration with our marketing agency.

The role emphasizes data-driven optimization, cross-functional teamwork with Ops and Creative, and proactive improvements to the customer journey across promotions and campaigns.

Qualifications

• Proven experience with website merchandising, product setup, or content management on Shopify.
• Experience managing relationships with external agencies or vendors.
• Familiarity with digital marketing performance channels (paid social, paid search) and how they connect to the on-site experience.
• Experience coordinating with cross-functional teams (Creative, Operations, Marketing) and managing multiple projects.

Responsibilities

• Execute website theme and price changes and merchandising updates to support sales, promotions, and seasonal changes across the homepage, collections, and key landing pages.
• Set up new products on the site, including product pages, imagery, copy, variants, and merchandising placement, ensuring accuracy and brand consistency.
• Collaborate closely with Operations on stock and inventory management, including monitoring stock levels and coordinating messaging for low/out-of-stock items.
• Maintain product catalog data and site taxonomy (collections, tags, filters) to support findability and a clean shopping experience.
• Perform regular site QA to catch broken links, layout issues, or merchandising errors, and coordinate fixes with the appropriate team.
• Monitor site performance metrics (conversion rate, bounce rate, page speed) and flag opportunities to improve the customer journey.
• Support the planning and execution of the eCommerce merchandising calendar in partnership with the Digital Experience Manager.
• Serve as the day-to-day point of contact for our digital marketing agency, helping manage paid social, paid search, and other performance channels.
• Track and report on campaign performance against KPIs, budgets, and goals, flagging risks and opportunities.
• Brief in creative needs to the agency and internal creative team, and traffic approved assets to ensure campaigns launch on time.
• Maintain the digital marketing calendar, ensuring campaigns are aligned with site merchandising, promotions, and broader brand initiatives.
• Support budget tracking and invoice reconciliation for agency and media spend.
• Partner with the agency and internal team on testing strategies (creative, audience, landing page) to continuously improve performance.
• Work closely with the Creative team to ensure all website and digital marketing assets align with brand guidelines.
• Partner with the broader eCommerce and Digital team to ensure alignment between site merchandising, campaigns, and promotional calendars.
• Communicate proactively with Operations to ensure product availability aligns with marketing pushes and promotional timing.

Skills

Project management

Attention to detail

Analytical skills

Education

Bachelor's degree or equivalent experience

Tools

Shopify

Google Analytics

Asana

Job description

The eCommerce and Digital Marketing Specialist is a highly versatile role designed to support and accelerate our website experience, merchandising, and digital marketing efforts. This role will focus on day-to-day website merchandising and maintenance, product catalog management, and coordination with our digital marketing agency supporting all paid media channels. The ideal candidate will be detail-oriented, collaborative, and proactive in identifying opportunities to improve the site experience and drive digital performance. This individual will report to the Digital Experience Manager and work cross-functionally with Ops, Creative, and the broader marketing team to ensure seamless execution of initiatives.

Responsibilities

Website Merchandising & eCommerce

• Execute website theme and price changes and merchandising updates to support sales, promotions, and seasonal changes across the homepage, collections, and key landing pages.
• Set up new products on the site, including product pages, imagery, copy, variants, and merchandising placement, ensuring accuracy and brand consistency.
• Collaborate closely with Operations on stock and inventory management, including monitoring stock levels, flagging low/out-of-stock items, and coordinating sold-out or back-in-stock messaging.
• Maintain product catalog data and site taxonomy (collections, tags, filters) to support findability and a clean shopping experience.
• Perform regular site QA to catch broken links, layout issues, or merchandising errors, and coordinate fixes with the appropriate team.
• Monitor site performance metrics (conversion rate, bounce rate, page speed) and flag opportunities to improve the customer journey.
• Support the planning and execution of the eCommerce merchandising calendar in partnership with the Digital Experience Manager.

Digital Marketing

• Serve as the day-to-day point of contact for our digital marketing agency, helping manage paid social, paid search, and other performance channels.
• Track and report on campaign performance against KPIs, budgets, and goals, flagging risks and opportunities.
• Brief in creative needs to the agency and internal creative team, and traffic approved assets to ensure campaigns launch on time.
• Maintain the digital marketing calendar, ensuring campaigns are aligned with site merchandising, promotions, and broader brand initiatives.
• Support budget tracking and invoice reconciliation for agency and media spend.
• Partner with the agency and internal team on testing strategies (creative, audience, landing page) to continuously improve performance.

Cross-Functional Collaboration

• Work closely with the Creative team to ensure all website and digital marketing assets align with brand guidelines.
• Partner with the broader eCommerce and Digital team to ensure alignment between site merchandising, campaigns, and promotional calendars.
• Communicate proactively with Operations to ensure product availability aligns with marketing pushes and promotional timing.

Requirements

Experience

• Proven experience with website merchandising, product setup, or content management on Shopify.
• Experience managing or supporting relationships with external agencies or vendors.
• Familiarity with digital marketing performance channels (paid social, paid search) and how they connect to the on-site experience.
• Experience coordinating with cross-functional teams (Creative, Operations, Marketing) and managing multiple projects simultaneously.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.
• Minimum of 2-3 years of experience in eCommerce, digital marketing, or a related role.
• Fluent in using eCommerce, web, and project management tools; Shopify, Google Analytics, and project management platforms (e.g., Asana).
• Strong analytical skills with the ability to interpret website and campaign performance data and make data-driven recommendations.
• Comfort working in a CMS environment, with a keen eye for layout, imagery, and on-brand presentation.
• Excellent organizational and communication skills, with the ability to manage multiple deadlines in a fast-paced environment.
• Creative problem solver with a proactive attitude and a keen eye for detail.
• Must have the ability to work beyond working hours for some promotional site swaps and some black out periods for vacation during peak retail.