Manager eCommerce Media & Technology

The Hershey Company; Mississauga; On-site; CAD 96,800 - 121,000; Full time

Job summary

The Hershey Company is seeking a Manager, eCommerce Media and Technology to drive retail media excellence across our key e-commerce and omnichannel retailers. Working cross-functionally, you will develop winning strategies across Amazon and a growing list of omnichannel partners, including media strategy, content, tech stack, portfolio management, measurement and real-time optimization.

You will develop and nurture relationships with Customers, internal Sales, Catman+ and Marketing peers, as

Qualifications

• 5+ years of experience managing a digital/eCommerce business – CPG background preferred
• Bachelor-level degree in business, marketing, or a related field; MBA preferred
• Strong cross-functional collaboration skills and stakeholder management
• Experience with Amazon and omnichannel retail media and performance marketing

Responsibilities

• Translate brand and seasonal strategies into tailored marketing plans to drive category growth
• Develop annual and quarterly strategies for Amazon and Omnichannel Media, optimizing investments for ROAS
• Lead execution of all Amazon campaigns, including KPI setting, media planning, and agency SOW
• Manage Amazon budget plan and ongoing adjustments
• Build and optimize retail media tech stack; manage SOW and platform value
• Establish media reporting and KPIs; communicate results to the organization

Skills

Digital marketing

eCommerce

Data analysis

Education

BA/BS in business, marketing, or comparable field

MBA or equivalent preferred

Tools

Vendor Central

Profitero

Amazon Brand View Pro

Salsify

Amazon Marketing Cloud

Edge

Job description

Job Overview

The Manager, eCommerce Media and Technology is directly responsible for driving retail media excellence across our key e-commerce and Omnichannel retailers.

Working cross functionally to develop winning strategies across Amazon and a growing list of Omnichannel partners, inclusive of media strategy, content, tech stack, portfolio management, measurement and real-time optimization, will all be a key focus for the role.

Developing and nurturing relationships with Customers, internal Sales, Catman+ and Marketing peers, as well as US and International stakeholders is critical for success.

This role will have direct responsibility of the Associate Manager, eCommerce Merchandising

Accountabilities

Retail Media

• Translate aligned Brand and Seasons strategies into tailored marketing plans to drive accelerated category business growth
• Develop annual and quarterly strategies for Amazon and Omnichannel Media, optimizing investments to maximize total eCommerce Net Sales, Profit and ROAS
• Lead execution of all Amazon campaigns, including KPI setting and tracking, media planning and agency SOW
• Manage Amazon budget plan and ongoing adjustments

Enablers

• Manage the product content development strategy to ensure best in class experience on retailer websites
• Tech Stack – Build and optimize retail media tech stack, managing SOW and maximizing use and value of the platforms
• Capabilities – Build institutional knowledge and competency across internal Marketing and Sales teams

Measurement & Insights

• Use available data & insights (Vendor Central, Profitero, Amazon Brand View Pro, Retailer POS, Salsify, Amazon Marketing Cloud, Edge) to provide sound merchandising / marketing / promotional / product optimization recommendations
• Establishes media reporting/KPI’s to ensure progress against objectives and communicates campaign results back to the organization

Relationships

• Suppliers: Ongoing collaboration with Media Suppliers (who are also key Vendor partners) to build plans that support the growth agendas of both sides
• Sales: Drive alignment with channel leads in implementing annual programs
• Marketing: Joint efforts with Brand and Shopper teams in implementing path-to-purchase programs
• US and International: Best practice sharing to drive increased efficiency and effectiveness across common customers and strategies
• Media Agency: Lead holistic management of media agency, setting and measuring key performance metrics

Minimum Education & Requirements

• BA/BS in business, marketing, or comparable field degree; MBA or equivalent preferred but not required
• 5+ years of experience managing a digital/eCommerce business – CPG background preferred

Compensation Details

The anticipated base salary range for this role is $96,800 to $121,000 per year. The actual base salary offered will depend on a variety of job‑related factors, including, but not limited to, experience, skill set, education, and training. In addition to a market-competitive base salary, our Total Rewards package includes performance‑based incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial well‑being (as applicable).