Media Manager

Dentsu Aegis Network Ltd.; Toronto; On-site; CAD 80,000 - 85,000; Full time

Job summary

An established industry player is seeking a dynamic Media Manager to drive business performance through innovative digital strategies. This role involves coordinating across various media channels, managing client relationships, and overseeing a substantial media budget. You will leverage your expertise in digital media planning to create integrated campaigns that resonate with target audiences. Join a forward-thinking company that values diversity and inclusion, where your contributions will directly impact client success and business outcomes. If you're passionate about media optimization and delivering measurable results, this opportunity is perfect for you.

Benefits

Medical Insurance

Dental Insurance

Paid Time Off

RRSP Contributions

Qualifications

• 4-5 years of experience in digital media planning and buying.
• Familiarity with various media research and analysis tools.

Responsibilities

• Coordinate across multiple media channels for integrated media plans.
• Manage client communications and evaluate media initiatives.

Skills

Media Coordination

Client Communication

Media Analysis

Digital Media Planning

Budget Management

Education

Bachelor’s Degree

Tools

Media Ocean

Nielsen Ad Intel

Web Analytics

Job description

Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation, and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

The Manager must demonstrate a strong working knowledge of the media space (Traditional and Digital media preferred) and available media research and systems. The Manager helps manage the day-to-day by assuring focus on key client objectives and communicating appropriate resource needs to meet ongoing client goals and objectives.

Responsibilities:

1. Understanding of all media channels and experience coordinating across multiple media disciplines (SEM, Social, TV, OLV, OOH, Radio, etc.)
2. Experience with upper funnel media awareness campaigns
3. Ability to coordinate with creative agencies on creative assets and account needs
4. Ability to coordinate with multi-channel teams to design integrated media plans across channels like TV, OLV, Video, Social, Programmatic, and Audio
5. Comfortable owning and communicating directly with clients on questions/concerns and media initiatives
6. Helps evaluate timelines and manage daily deliverables
7. Experience analyzing competitive landscapes, pulling reports using agency tools, and compiling insights
8. Managing a large Media Budget and Flowchart
9. Drive media channel selection and explore new opportunities
10. Collaborate with internal teams to deliver strategic work and execute client strategies

Qualifications

• Bachelor’s degree or equivalent experience
• 4-5 years of relevant experience, especially in digital media planning and buying
• Familiarity with tools like Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, Media Tools, Web Analytics, Ad Servers, Media Research tools, etc.
• At least 2 years managing junior team members

Additional information

The salary range for this position is $80k-$85k, based on experience, knowledge, and skills. Benefits include medical, dental, RRSP, paid time off, among others.

We value diversity and inclusion, creating workplaces where everyone feels empowered and authentic. We are committed to accessibility and encourage candidates needing accommodations to contact us.