Media Manager

Dentsu Aegis Network Ltd.; Toronto; On-site; CAD 80,000 - 85,000; Full time

Job summary

An established industry player is seeking a Media Manager to drive business performance through innovative media strategies. In this role, you will leverage data to create personalized experiences and optimize media channel performance. You will collaborate with creative agencies and multi-channel teams to design impactful media plans. With a focus on client communication and strategic execution, this position offers a unique opportunity to influence business outcomes and foster a creative work environment. Join a company committed to sustainability and diverse perspectives, where your contributions will make a significant impact.

Benefits

Medical Insurance

Dental Insurance

Paid Time Off

RRSP Contributions

Qualifications

• 4-5 years of media planning and buying experience with a digital focus.
• Experience managing junior team members and coordinating across media disciplines.

Responsibilities

• Coordinate integrated media plans across various channels like TV, Social, and Programmatic.
• Manage a large media budget and ensure alignment with client objectives.

Skills

Media Planning

Digital Marketing

Client Communication

Data Analysis

Budget Management

Education

Bachelor’s Degree

Tools

Media Ocean

Nielsen Ad Intel

Pathmatics

Web Analytics

Job description

Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation, and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

The Manager must demonstrate a strong working knowledge of the media space (Traditional and Digital media preferred) and available media research and systems. The Manager helps manage the day-to-day by assuring focus on key client objectives and communicating appropriate resource needs to meet ongoing client goals and objectives.

Responsibilities:

1. Understanding of all media channels and experience coordinating across multiple media disciplines (SEM, Social, TV, OLV, OOH, Radio, etc.)
2. Experience with upper funnel media awareness campaigns
3. Ability to coordinate with creative agencies on creative assets and account needs
4. Ability to coordinate with multi-channel teams to design integrated media plans across various awareness-based channels (TV, OLV, Video, Social, Programmatic, Audio)
5. Comfortable owning and communicating directly with clients on questions/concerns and specific media initiatives
6. Helps evaluate timelines and manages day-to-day deliverables
7. Experience analyzing competitive landscapes, pulling reports using agency tools, and compiling insights
8. Managing a large media budget and flowchart
9. Drive media channel selection and be forward-thinking on new opportunities
10. Collaborates with internal teams to deliver strategic work for clients, steering strategies through to execution

Qualifications:

• Bachelor’s degree or equivalent experience
• 4-5 years of total experience
• Relevant media planning and buying experience with a digital focus
• Familiarity with Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, Media Tools, Web Analytics, Ad Servers, Media Research tools, etc.
• 2+ years managing junior team members

Additional information:

The salary range for this position is $80k-$85k. Actual salary will be based on relevant experience, knowledge, and skills. Benefits include medical, dental, RRSP, paid time off, and others for all permanent employees.

We value diverse perspectives and backgrounds, fostering a creative work environment that delivers better results. We strive to create workplaces reflecting our clients and where everyone feels empowered to be authentic. We are committed to accessibility; please contact [e-mail] for accommodations during the recruitment process.

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With over 120 years of innovation, we explore new ways to reach and engage audiences. Together, we develop Integrated Growth Solutions that impact globally, underpinned by our promise: innovating to impact.

Be a force for good: Sustainability is vital to our business and clients. We lead the way in building a sustainable planet.

Dream loud: Embrace change and ambiguity, driven by passion and excitement for the future.

Team without limits: We foster connection and collaboration, building belonging and having fun along the way.