Social Media Manager (Organic + Paid)

Medier Agency; Toronto; On-site; CAD 70,000 - 85,000; Full time

Job summary

An innovative marketing agency is seeking a Social Media Manager to lead organic and paid strategies for iGaming brands. This dynamic role blends creative content planning with data-driven insights to enhance brand visibility and community engagement. The ideal candidate will have a strong background in social media management, particularly in the iGaming sector, and a passion for crafting compelling narratives that resonate with audiences. Join a collaborative team where bold ideas thrive and make a significant impact in a fast-paced environment. If you are ready to elevate your social media expertise and contribute to exciting campaigns, this opportunity is perfect for you.

Benefits

Competitive compensation

Career growth opportunities

Collaborative team environment

Access to global campaigns

Qualifications

• 3+ years of experience in social media management, both organic and paid.
• Proven track record in growing communities and running performance-driven campaigns.

Responsibilities

• Plan and manage organic social media calendars across multiple platforms.
• Launch and optimize paid social campaigns to drive engagement and acquisition.

Skills

Social Media Management

Content Creation

Data Analysis

Community Engagement

iGaming Knowledge

Ad Management

Copywriting

Campaign Optimization

Tools

Meta Ads Manager

TikTok Ads Manager

Analytics Dashboards

Job description

Join to apply for the Social Media Manager (Organic + Paid) role at Medier Agency

Join to apply for the Social Media Manager (Organic + Paid) role at Medier Agency

Medier isn’t just a marketing agency—we’re creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don’t just deliver campaigns—we deliver results.

We hire diverse, passionate individuals and foster a culture where bold ideas thrive and talent shines. If you’re driven, dynamic, and know how to get people talking (and clicking), we’d love to hear from you.

About the Role

We're looking for a Social Media Manager to take charge of both organic and paid social media strategy and execution for our iGaming brands. Based in Toronto, you’ll be the go-to expert for growing brand visibility, building communities, and driving acquisition and retention through powerful social storytelling and performance campaigns.

This is a role blending creative content planning with data-driven paid media strategy, ideal for someone who lives and breathes social, knows the iGaming space, and is ready to scale our social presence across key markets.

Organic:

• Plan, create, and manage organic social media calendars across platforms (Meta, X, TikTok, LinkedIn, IG, etc.).
• Build engaging, on-brand content that drives awareness, engagement, and community growth.
• Collaborate with design and content teams to produce social-first creatives.
• Monitor conversations, trends, and brand sentiment—jump on trends where relevant.
• Own the reporting and performance tracking of organic campaigns, offering insights and improvement areas.

Paid:

• Launch, manage, and optimize paid social campaigns across Meta, TikTok, Snapchat, and other channels.
• Align paid strategies with business KPIs such as engagement, traffic, acquisition, and ROAS.
• Test and refine targeting, creatives, and copy to boost conversion and lower CPA.
• Stay on top of platform updates, trends, and compliance (especially in the iGaming space).
• 3+ years of experience in social media management with a mix of organic and paid.
• Experience in or strong knowledge of the iGaming, casino, or betting industry.
• Hands-on experience with ad managers (Meta, TikTok, etc.), content tools, and analytics dashboards.
• Excellent writing and communication skills; ability to craft copy and captions that convert.
• Proven track record in growing communities and running performance-driven campaigns.
• Strong understanding of KPIs, reporting, A/B testing, and campaign optimization.
• Creative thinker who’s not afraid to try new things and iterate quickly.
• Self-starter who can work autonomously in a fast-paced environment.
• Must be based in Toronto.

What We Offer

• The opportunity to work with one of the fastest-growing agencies in the iGaming space.
• Collaborative, international team with a bold and creative mindset.
• Career growth opportunities and access to global campaigns and markets.
• Competitive compensation and benefits package.

Ready to bring your social media game to the next level? Let’s make an impact—together.

Apply now and join the Medier movement.

Reshape marketing with us. Let’s work!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Marketing Services

Referrals increase your chances of interviewing at Medier Agency by 2x

Get notified about new Social Media Manager jobs in Toronto, Ontario, Canada.

Senior Marketing Manager, Brand & Social

Social Media and Affiliate Manager (iGaming)

North York, Ontario, Canada CA$70,000.00-CA$85,000.00 2 weeks ago

Associate Manager, Consumer Retention Marketing

Marketing Manager, Deloitte Global Sustainability & Growth (12-month Secondment/FTC)

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.