Social Media Manager

Passage; Toronto; On-site; CAD 50,000 - 90,000; Full time

Job summary

An innovative company is seeking a passionate Social Media Manager to amplify educational opportunities for deserving students. This role involves crafting compelling narratives, developing influencer marketing strategies, and leveraging AI tools to enhance content creation. Join a tight-knit team dedicated to making a global impact and shaping a future where every dream can thrive. If you're resourceful and eager to make a difference, this is the perfect opportunity for you!

Qualifications

• Experience in growing social media channels for B2C brands.
• Strong skills in video filming and editing.
• Ability to create compelling narratives across formats.

Responsibilities

• Develop and implement influencer marketing strategies.
• Create and edit short-form video content for social platforms.
• Analyze content performance and iterate based on insights.

Skills

Social Media Management

Content Creation

Video Editing

Influencer Marketing

Analytics

Tools

AI Tools

Job description

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Who We Are

Imagine a world where your birthplace doesn’t limit your dreams. That’s what Passage is here to create. We aren’t just a bridge of financial support; we connect families all around the world to life-changing opportunities. We believe in a future where deserving students can pursue their dreams & ambitions—even if their parents don’t have money.

Our mission is bold but simple: by 2030, we aim to dismantle the barriers preventing brilliant minds from accessing the opportunities they deserve. Starting with financial barriers, we’re offering loans to international students and refugees, helping them pursue better education in Canada and unlock a world of possibilities—not just for themselves, but for their families and future generations, too.

Note: It’s important to note that we maintain an in-office working policy, and we require candidates to either reside in Toronto or be open to relocating to the area and committing to a five-day-a-week in-office schedule.

Who You Are

You’re a mission-driven, ambitious individual who wants to win by doing good. You’re passionately curious about the world, empathetic toward others, and driven to create meaningful impact through content creation. You’re resourceful, ambitious, and creative. You have a deep understanding of social media culture and trends and can balance creativity with strategic execution.

Most importantly, you’re excited to be part of a small, tight-knit team, working tirelessly to open up educational pathways for deserving students around the globe.

What You Will Do

• Develop and implement influencer marketing strategies to align with overall marketing goals.
• Create and edit short-form video content optimized for social platforms (Instagram, Tiktok, Youtube, LinkedIn).
• Craft compelling narratives with strong visual and storytelling instincts.
• Leverage AI tools to streamline content creation and increase output without sacrificing quality.
• Analyze content performance and iterate based on insights and trends.
• Collaborate with internal teams to ensure marketing efforts align with broader company goals.

Qualifications

• Proven experience growing social media channels for a B2C brand, or personally, ideally with a viewership of 10K+
• Video filming and editing skills (or ability to quickly learn).
• Strong content creation skills across multiple formats (short and longform video, social posts, marketing materials).
• Ability to balance creativity with strategic execution.

Nice to Haves

• Fluency in additional languages—Spanish, Portuguese, Hindi, Tagalog, Vietnamese, Swahili, Arabic, French—enabling deeper connections with our global community.
• Experience thriving in a rapidly changing environment like a startup, with the adaptability to build processes from scratch and pivot as needed.
• Willingness to travel internationally.
• Personal connection to international education—maybe you were/are an international student or immigrant yourself.

Ready to join us?

We’re on a mission to make the world a fairer place, one student at a time. If you’re excited to work hard, innovate fearlessly, and collaborate with a high-energy team striving for global impact, we’d love to meet you.

Note: This role is based in Toronto, and requires a five-day-a-week in-office commitment. Applicants must be willing to relocate if they’re not already in the area.

Let’s help shape a future where every dream can thrive—no matter where it’s born.