Social Media Manager

Loblaw Companies Limited; Brampton; On-site; CAD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company as a Social Media Manager, where your expertise will shape the future of retail in Canada. This role offers the opportunity to lead dynamic social media strategies, enhance brand visibility, and engage with diverse audiences. Collaborate with cross-functional teams to create impactful campaigns, while fostering a culture of innovation and inclusivity. If you're passionate about social media and ready to make a difference, this position is perfect for you. Embrace a career that values authenticity and community impact, and be part of a team that prioritizes sustainability and social responsibility.

Benefits

Comprehensive Training

Flexible Work Environment

Competitive Benefits

Diversity and Inclusion Initiatives

Qualifications

• 5+ years of proven experience in Social Media Management.
• Post-secondary education in marketing, media, or related field.

Responsibilities

• Develop and execute social media strategies aligned with marketing objectives.
• Manage day-to-day activities on social media platforms and optimize campaigns.

Skills

Social Media Management

Leadership

Content Writing

SEO Best Practices

Analytical Skills

Interpersonal Skills

Education

College Diploma or University Degree in Marketing

Tools

Sprout Social

Meta Business Manager

Job description

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Why is this role important?

We are looking for a talented manager to join the Loblaw Companies Limited Social Media Centre of Excellence. The Social Media Manager is responsible for overseeing and executing retail banner social media strategies. They manage and optimize social media campaigns to enhance brand awareness and drive audience engagement. This role reports into the Senior Social Media Manager and will work closely with brand marketing and cross-functional teams.

What you'll do:

• Develop and execute social media platform strategies for assigned brand or banner portfolios aligned with marketing objectives (i.e., enhance brand visibility, increase engagement, and drive website traffic).
• Optimize and maintain company social pages across all social media platforms to ensure consistency and up-to-date information. Implement SEO best practices, including keyword research, compelling video titles, descriptions, and tags, to enhance visibility and discoverability, when applicable.
• Manage day-to-day activities on social media platforms, including content scheduling, posting, copy writing, monitoring, and reporting using Sprout Social tool.
• Oversee all local social media tool kits and ad-hoc campaign support for retail store teams nationally
• Conduct social media listening and monitoring to gather insights, track performance metrics, and provide recommendations for optimization.
• Stay updated on emerging social media trends, tools, and best practices, and proactively identify opportunities for innovation and growth.
• Maintain social media playbook to ensure consistency in brand voice, messaging, and content across all platforms.
• Monitor social media feeds to ensure we are meeting customer demands and addressing inquiries in a timely manner.
• Manage team of social media specialists ensuring social community and brand standards and assist in creation of social media post deliverables.
• Compile post mortem reports on all programs and participate in recommending changes to current and future programs based on metrics.
• Help maintain strong relationships with all collaborators, team members and business partners.

What you’ll need:

• Post-secondary education equivalent to a college diploma or university degree in marketing, media, or related field
• 5+ years proven Social Media Management experience
• Leadership skills, with the ability to inspire and motivate a team and foster a collaborative work environment
• Excellent knowledge of social media tools and listening platforms. Experience with Meta Business Manager and Sprout Social is an asset.
• Excellent written and verbal communication skills with impeccable proofreading and grammar skills
• Exceptional interpersonal skills to effectively source information, pitch, and present ideas, obtain approvals, build relationships, and provide sufficient influence to achieve success
• Excellent attention to detail, analytical and project management skills,
• Ability to handle multiple projects simultaneously while meeting deadlines and reacting quickly to shifting priorities

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

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