Social Media Manager (Organic + Paid) Toronto More details

Medier Limited; Toronto; Hybrid; CAD 50,000 - 90,000; Full time

Job summary

An innovative marketing agency is seeking a skilled Social Media Manager to enhance brand visibility and community engagement for its iGaming brands. This hybrid role combines creative content planning with data-driven paid media strategy, making it ideal for someone passionate about social media and the iGaming industry. You will be responsible for managing both organic and paid social media efforts, collaborating with creative teams, and driving impactful campaigns. Join a dynamic team where your ideas and creativity can thrive, and make a significant impact in a fast-growing agency.

Benefits

Competitive compensation

Career growth opportunities

Collaborative international team

Access to global campaigns

Flexible working hours

Qualifications

• 3+ years of experience in social media management, both organic and paid.
• Strong knowledge of iGaming, casino, or betting industry.
• Excellent writing and communication skills.

Responsibilities

• Plan and manage organic social media calendars across multiple platforms.
• Launch and optimize paid social campaigns aligned with business KPIs.
• Monitor trends and brand sentiment, providing insights for improvement.

Skills

Social Media Management

Content Creation

Data Analysis

Community Building

iGaming Knowledge

Copywriting

Campaign Optimization

Education

Bachelor's Degree in Marketing or Related Field

Tools

Meta Ads Manager

TikTok Ads Manager

Analytics Dashboards

Content Management Tools

Job description

Medier isn’t just a marketing agency—we’re creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don’t just deliver campaigns—we deliver results.
Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You’re in.

Who We Are
Medier isn’t just a marketing agency—we’re creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don’t just deliver campaigns—we deliver results.

We hire diverse, passionate individuals and foster a culture where bold ideas thrive and talent shines. If you’re driven, dynamic, and know how to get people talking (and clicking), we’d love to hear from you.

About the Role
We're looking for a Social Media Manager to take charge of both organic and paid social media strategy and execution for our iGaming brands. Based in Toronto, you’ll be the go-to expert for growing brand visibility, building communities, and driving acquisition and retention through powerful social storytelling and performance campaigns.

This is a hybrid role blending creative content planning with data-driven paid media strategy, ideal for someone who lives and breathes social, knows the iGaming space, and is ready to scale our social presence across key markets.

Organic:

Plan, create, and manage organic social media calendars across platforms (Meta, X, TikTok, LinkedIn, IG, etc.).

Build engaging, on-brand content that drives awareness, engagement, and community growth.

Collaborate with design and content teams to produce social-first creatives.

Monitor conversations, trends, and brand sentiment—jump on trends where relevant.

Own the reporting and performance tracking of organic campaigns, offering insights and improvement areas.

Paid:

Launch, manage, and optimize paid social campaigns across Meta, TikTok, Snapchat, and other channels.

Align paid strategies with business KPIs such as engagement, traffic, acquisition, and ROAS.

Test and refine targeting, creatives, and copy to boost conversion and lower CPA.

Stay on top of platform updates, trends, and compliance (especially in the iGaming space).

3+ years of experience in social media management with a mix of organic and paid.

Experience in or strong knowledge of the iGaming, casino, or betting industry.

Hands-on experience with ad managers (Meta, TikTok, etc.), content tools, and analytics dashboards.

Excellent writing and communication skills; ability to craft copy and captions that convert.

Proven track record in growing communities and running performance-driven campaigns.

Strong understanding of KPIs, reporting, A/B testing, and campaign optimization.

Creative thinker who’s not afraid to try new things and iterate quickly.

Self-starter who can work autonomously in a fast-paced environment.

Based in or willing to relocate to Toronto (Hybrid role preferred).

What We Offer

The opportunity to work with one of the fastest-growing agencies in the iGaming space.

Collaborative, international team with a bold and creative mindset.

Career growth opportunities and access to global campaigns and markets.

Competitive compensation and benefits package.

Ready to bring your social media game to the next level? Let’s make an impact—together.
Apply now and join the Medier movement.

Reshape marketingwith us. Let’s work!

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