Media Campaign Manager

Air Canada; Toronto; On-site; CAD 60,000 - 100,000; Full time

Job summary

Join a leading airline as a Media Campaign Manager, where your expertise will drive innovative advertising strategies across diverse platforms. You'll collaborate with brand partners and internal teams to create impactful campaigns that maximize performance using data-driven insights. This role offers a unique opportunity to shape the future of retail media in a dynamic environment, ensuring your contributions are recognized and valued. If you're passionate about media and eager to make a significant impact, this is the perfect opportunity for you!

Qualifications

• 3+ years in retail media or digital advertising.
• Proficient in ad campaign tools and analytics platforms.

Responsibilities

• Plan and execute media campaigns across digital platforms.
• Monitor KPIs and prepare post-campaign reporting.

Skills

Retail Media

Digital Advertising

E-commerce Marketing

Analytical Skills

Communication Skills

Organizational Skills

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Advertising

Bachelor’s degree in Business

Tools

Google Analytics

DV360

Meta Ads Manager

Job description

Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.

We are looking for a detail-oriented and performance-driven Media Campaign Manager to support the planning, execution, and optimization of campaigns across our retail media platforms. This role is critical in helping brand partners drive measurable results through sponsored placements, display ads, paid search, and other retail media formats within our owned and operated channels.

Responsibilities:

• Responsible for the planning, building, and execution of media plans across our platforms, including digital, in-flight entertainment, and lounges.
  
• Manage concurrently multiple campaigns to projected timelines and provide frequent updates to the respective internal stakeholders
  
• Lead the execution and campaign management of media plans through trafficking and reporting for all campaign initiatives.
  
• Collaborate with brand partners, category teams, and internal stakeholders to understand objectives and translate them into effective campaign strategies.
  
• Manage campaign setup, trafficking, and optimization using first-party data and retail analytics to maximize performance.
  
• Monitor KPIs such as total impressions, conversion rate, CTR, and incrementality; prepare post-campaign reporting and insights for stakeholders.
  
• Work with cross-functional teams including ad ops, analytics, and creative, to ensure seamless execution.
  
• Stay up to date on trends in retail media, ad tech, and shopper marketing to inform innovative strategies.
  
• Leveraging data, assist the wider team in identifying gaps and work cohesively with stakeholders to develop responsive strategies
  
• Thoroughly evaluate media campaigns to identify key market insights and areas for improvement

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
  
• 3+ years of experience in retail media, digital advertising, eCommerce marketing, or media planning.
  
• Proficiency in ad campaign tools and analytics platforms (e.g., Google Analytics, DV360, Meta Ads Manager).
  
• Strong analytical skills with the ability to interpret performance data and translate it into actionable insights.
  
• Excellent organizational and communication skills.
  
• Ability to learn and grasp new technologies and tools
  
• Experience working with tight timelines in a dynamic and fast paced environment
  
• Enjoys collaboration and teamwork

Conditions of Employment:

• Candidates must be eligible to work in the country of interest, at the time any offer of employment is made and seeking any required work permits/visas or other authorizations which may be required is the sole responsibility of the candidates applying for this position.

Linguistic Requirements

Based on equal qualifications, preference will be given to bilingual candidates.

Diversity and Inclusion

Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success.

As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.

Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted.