Media Buyer

Sweat Pants Agency; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

Sweat Pants Agency seeks a Media Buyer who challenges norms and crafts innovative solutions in advertising. This role involves managing campaigns across various platforms, developing creative strategies, and solving performance bottlenecks in a dynamic and growth-oriented environment.

Qualifications

• Self-taught, driven by passion in media buying.
• Understanding of media buying dynamics.
• Staying updated with latest trends in marketing.

Responsibilities

• Managing media buying campaigns on Meta, TikTok, and Google.
• Developing creative strategies for effective ads.
• Identifying bottlenecks and devising solutions.
• Engaging in continuous learning and improvement.

Skills

Creative Problem-Solver

Skeptic of the Status Quo

Process-Oriented but Flexible

Passionate About Your Craft

Great Communicator

Job description

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Are You the Media Buyer Who Challenges the Norm?

At Sweatpants Agency, we're on the lookout for a media buyer who defies the status quo—someone who isn't afraid to question assumptions, even their own. If you're self-taught, driven by passion, and unafraid to break away from "best practices," then you might be the right fit for us.

Requirements

Who We're Looking For:

• Creative Problem-Solver: You understand that today's media buying isn't just about following a playbook—it's about crafting innovative solutions. You know that what worked yesterday might not work today, and you're ready to adapt
• Skeptic of the Status Quo: You've got a sharp eye for spotting when something doesn't add up, especially when it comes to advice from your Facebook rep. You know that true success in media buying comes from challenging the so-called best practices and finding what really works
• Process-Oriented, but Flexible: While you thrive on creativity, you also know how to build and follow processes. You're organized, methodical, and know how to keep everything running smoothly—even as you push boundaries
• Passionate About Your Craft: Media buying is more than just a job for you—it's your passion. You stay up-to-date with the latest trends, follow the biggest names in marketing, and are always looking for ways to improve your skills
• Great Communicator: You can clearly articulate your strategies and ideas, both to your team and to clients. You're not just a behind-the-scenes operator; you're someone who can confidently lead discussions and present your insights
  
  
  

What You'll Be Doing:

• Media Buying on Multiple Platforms: You'll be managing campaigns across Meta, TikTok, and Google, understanding the nuances of each platform to drive results
• Creative Strategy Development: With the shift in media buying dynamics, you'll focus heavily on creative. You'll work closely with our creative team to develop compelling ads that cut through the noise
• Identifying and Solving Bottlenecks: When conversions dip or performance lags, you won't just watch it happen. You'll dig deep to identify the problem and develop strategies to overcome it
• Pushing Beyond Comfort Zones: Whether it's writing copy or diving into a new platform, you're not afraid to step out of your comfort zone to get the job done
• Continuous Learning and Improvement: Marketing is always evolving, and so are you. You're committed to being one of the best in the industry and never stop learning
  
  
  

Benefits

Why Sweatpants Agency?

We're not your typical agency. We're the only agency behind multiple INC #1 fastest-growing companies from scratch. We thrive on innovation, creative problem-solving, and delivering results that make our clients say, "Wow."

If you're ready to join a team that values your skills, pushes you to grow, and gives you the freedom to innovate, then we want to hear from you.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising

• Industries

  IT Services and IT Consulting

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