Senior Media Buyer

GroupM; Toronto; Hybrid; CAD 60,000 - 90,000; Full time

Job summary

A leading media brand is seeking a Senior Media Buyer who will negotiate and purchase media to drive growth. The ideal candidate will have strong communication skills, a background in media, and a passion for marketing. Responsibilities include managing client relationships and overseeing the execution of integrated media strategies.

Benefits

Comprehensive benefits program

Great social environment

Extensive learning and development opportunities

Qualifications

• 1-2 years of relevant media experience, digital strategy/buying or planning preferred.
• Comfortable working with budgets and numbers - must love data.
• Proficiency with media tools and strong ability to present insights.

Responsibilities

• Negotiate and purchase media real estate for clients.
• Oversee go-to-market insight and coordinate reporting with planning.
• Lead client status calls and provide ongoing campaign management.

Skills

Advanced knowledge of Microsoft Office Suite

Excellent verbal and written communication skills

Excellent organizational and time management skills

Strong leadership skills

Ability to foster collaborative relationships

Education

College diploma or Bachelor’s Degree in advertising, marketing, business administration or communications

Tools

Prisma

Mediaocean

ComScore

Numeris

Job description

Senior Media Buyer

About Mindshare: A Leading WPP Media Brand

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Mindshare delivers Good Growth for its clients. As u201CGrowth Architects, we drive growth that benefits all stakeholders u2014 better for people, planet, and business u2014 by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

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OVERVIEW:

Mindshare is looking for a Senior Media u00A0 Buyer, Media Investment with a passion for marketing and a strong understanding of the media landscape. u00A0 This role is in the u00A0 Investment Team u00A0 and works closely with media vendors to bring our media plans to life. Working in conjunction with our Media Planners, this function is responsible for the negotiating and purchasing of media real estate u2013 an integral part of capturing our clientu2019s vision to reach an intended audience u2013 and delivering the best outcomes for the company and our clients.

The Senior Media Buyer u00A0 provides counsel to the Media Planners and client teams regarding marketplace rates and conditions, drives the buying and negotiating process for assigned clients and ensures a high quality of execution.

This is a 360 media investment role which means the job requires developing, executing and reconciling both digital and broadcast go-to-market recommendations. u00A0 If you donu2019t have a background in both, you must be open to being trained on digital or broadcast buying to augment your buying skills. u00A0

How you will make an IMPACT:

• Provide/oversee go to market insight, select vendors/sites and provide rationales on these u00A0 sites, u00A0 acting as u00A0 a connection u00A0 point for vendors/partners
• Be a point of contact for clients, and lead client status calls; presenting insights, post wraps, optimizations and other findings to clients
• Partner with the Manager in development of communications with u00A0 planning team including buy authorizations, tracking reports, buy changes, creative specifications, etc.
• Take an active role in coordinating all reporting with planning and analytics
• Liaise with the planning team to deliver the digital portion of the overall strategy - Provide Digital market research/insight and POVs
• Ongoing management and stewardship of campaigns (pacing, updates in Prisma, etc.)
• Provide and obtain information and intelligence from Mindshare and GroupM Trading leadership to be presented to planning team and clients when appropriate
• Accurate and timely vendor invoice approval and budget reconciliation u00A0

What YOU bring: u00A0

• College u00A0 diploma or Bacheloru2019s u00A0 Degree , preferably in advertising, marketing, business administration or communications, or equivalent experience
• 1-2 u00A0 years of relevant media experience, digital strategy/buying or planning preferred
• Advanced knowledge of Microsoft Office Suite (Excel, Word, and PowerPoint) u00A0
• Proficiency with media tools (i.e. u00A0 Prisma, u00A0 Mediaocean) and 3 rd u00A0 party syndicated research resources (ComScore u00A0 and u00A0 Numeris )
• Comfortable working with budgets and numbers u00A0 - u00A0 must love data
• Excellent verbal and written communication skills; strong presentation skills
• Excellent organizational and time management skills; proven ability to prioritize and organize workload, and operate under tight deadlines while managing multiple projects
• Ability to foster collaborative relationships with other cross-functional teams
• Strong leadership, customer service and communications skills
• Comfortable with ambiguity - flexible and adaptable with a willingness to learn and assist wherever needed

What WE bring:

• Exposure to a global network of resources and career opportunities
• Comprehensive benefits program, including maternity/parental top-up program
• Great social environment where we work hard and play hard
• Corporate social responsibility, actively participating to create a better community
• Agency that values wellness with programs that contribute to a healthy lifestyle
• The opportunity to create and contribute to an environment where u2018Innovation as usualu2019 thrives in everyday work
• We foster a growth mindset by exhibiting adaptability, inclusivity, sincerity, curiosity, entrepreneurial spirit, and teamwork
• Extensive learning, training and development opportunities
• Exposure to strategic partnership across agency

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Life at WPP Media & Benefits u00A0

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Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and weu2019re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. u00A0

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WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics . We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when weu2019re together, fostering creativity, collaboration, and connection. Thatu2019s why weu2019ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. u00A0

WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to WPP Media Leave Administration at u00A0 [e-mail] u00A0 or call [phone] and let us know the nature of your request and your contact information. u00A0

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Please read our Privacy Notice ( https://www.wppmedia.com/pages/privacy-policy) u00A0 for more information on how we process the information you provide.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted. u00A0

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