Senior Media Buyer

Leap Tools Inc.; Canada; Remote; CAD 50,000 - 90,000; Full time

Job summary

An innovative company is seeking a passionate Intermediate Media Buyer to enhance digital marketing efforts for small retailers. In this dynamic role, you will plan and optimize advertising campaigns across platforms like Google Ads and TikTok Ads, while leveraging cutting-edge tools like Google Analytics 4 and Google Tag Manager. Join a remote-first team that values curiosity and work-life balance, and help empower independent retailers to thrive in the digital marketplace. If you're ready to make an impact and embrace new challenges, this opportunity is perfect for you!

Benefits

Generous time off

Work-from-home stipend

Parental leave program

Birthday off

Work anywhere for up to 3 months

Qualifications

• 2–4 years of experience in digital advertising or media buying.
• Proven experience managing paid media campaigns across platforms.

Responsibilities

• Plan, execute, and optimize paid advertising campaigns across various platforms.
• Analyze campaign performance and provide actionable insights.

Skills

Media Buying

Digital Advertising

Analytical Skills

Communication Skills

A/B Testing

Tools

Google Ads

Meta Ads

TikTok Ads

LinkedIn Ads

Google Analytics 4

Google Tag Manager

Looker Studio

Job description

At Leap Tools, we are building the world's most advanced solutions for the interior décor industry. With customers in 80+ countries, our clientele includes Fortune 500 companies such as Home Depot, local retailers such as Alexanian's, and everything in between. We have been recognized as one of the fastest-growing tech companies by Deloitte for multiple years in a row, and we are looking for ambitious challenge-seekers to fuel our momentum and help us create an iconic global tech company.

About Our Product

Our technology lets you see products in your own room before you buy. Imagine you want to redesign your home and have been searching for new tiles for your kitchen, or a new rug for your living room. You definitely want to make sure it will look good in your space. We enable that through cutting-edge computer vision technology, presented in an extraordinarily simple and accessible way.

About You

We’re looking for a passionate and results-driven Intermediate Media Buyer to join our team and help empower small, independent retailers in the flooring and home improvement space with innovative solutions to thrive in the digital marketplace.

What You'll Do

• Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook/Instagram), TikTok Ads, and LinkedIn Ads.
• Configure, troubleshoot, and monitor conversion tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), and social media pixels.
• Collaborate with internal teams and clients to develop strategic media plans tailored to individual goals and budgets.
• Analyze campaign performance and provide actionable insights, using attribution models to understand the full customer journey.
• Conduct A/B tests and experiment with ad copy, creative, audiences, and bidding strategies to continuously improve results.
• Provide clear reporting and communication to clients, explaining performance metrics and recommendations in simple, actionable terms.
• Manage multiple accounts and prioritize tasks to meet client deadlines effectively.
• Stay current with digital advertising trends, platform updates, and new technologies to maximize client success.

Requirements

• Proven experience managing paid media campaigns across multiple platforms, including Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads.
• Expertise in configuring and troubleshooting conversion tracking using GA4, Google Tag Manager, and social media pixels, including event-based triggers and custom parameters.
• Strong understanding of key advertising metrics (CTR, CPC, CPA, ROAS) and their application in optimizing performance.
• Advanced knowledge of attribution models and their role in analyzing the customer journey and campaign impact.
• Strong written and verbal communication skills, with the ability to explain complex performance metrics and strategies in clear, actionable terms. Analytical skills with proficiency in building reports.
• Experience with A/B testing and experimentation across ad copy, creative, audiences, and bidding strategies. Knowledge of CRO is a plus.
• Account management skills, including prioritizing tasks, managing client relationships, and meeting deadlines in a fast-paced environment.
• Familiarity with current digital advertising trends, platform updates, and emerging technologies.

Preferred Experience

• 2–4 years of experience in digital advertising or media buying.
• Agency experience, managing multiple clients and campaigns simultaneously.
• Hands-on experience with performance reporting tools and dashboards like Looker Studio, Excel, or other BI platforms.
• A track record of improving campaign performance and meeting/exceeding KPIs.
• Previous experience handling 20+ accounts.

About our culture

• We're a remote-first company that encourages our employees to work from where they're most productive.
• We work in tight-knit teams to cultivate an ownership mentality.
• We cherish curiosity and an obsession for details because we know these details are invaluable over the long run.
• We're hyper-focused on our achievements and our ability to execute our promises. We act with urgency.
• We value work-life balance by offering generous time off.
• Work anywhere in the world for up to 3 months!
• We value families by offering a parental leave program.
• We offer a work-from-home stipend.
• Your birthday (and our company's birthday) is a day off!

About our hiring process

Now: You upload your resume and complete a brief questionnaire.

Week 1: We arrange a video call with you to assess your abilities.

Week 2 or 3: You attend the second video interview soon after.

Week 3 or 4: You meet one of the founders.

Week 4 or 5: You receive an offer.

Take the Leap. Apply now.