Marketing Specialist

Winchesters; Toronto; On-site; CAD 75,000 - 85,000; Full time

Job summary

Winchesters in Toronto is seeking a marketing professional to own and grow an in-house function as the firm expands with a new fund and rebrand. The role focuses on brand, content, campaigns, and events, with offices in Toronto and a recent shift away from outsourced marketing.

The position offers a base salary of $75,000–$85,000 plus bonus and requires independence, strong writing, and a track record of delivering marketing initiatives in financial services or related sectors.

Qualifications

• Experience in marketing within a fund, asset management, or financial services preferred.
• Ability to own marketing initiatives from concept to execution.
• Proven writer with collateral, emails, and social content.

Responsibilities

• Lead brand and marketing execution through the organization's rebrand and the launch of a new fund, ensuring consistent messaging across funds and channels.
• Develop and maintain marketing collateral, including fact sheets and investor-facing materials.
• Manage day-to-day marketing execution, including email campaigns and content creation.
• Own the company's social media presence and post content across platforms.
• Plan and coordinate attendance at industry conferences and networking events, preparing materials.
• Support the capital-raising team with marketing materials and brand support.
• Help build out an in-house marketing function and reduce reliance on outsourced marketing.

Skills

Brand marketing

Content creation

Campaign management

Social media management

Strong writing

Job description

Toronto, ON (5 days a week in-office, with some flexibility to work from home)

$75,000 to $85,000 base salary plus bonus

Our client is a growing investment management firm in the real estate sector, currently going through a rebrand and preparing to launch a new fund alongside their existing platform. As part of this growth, they are looking to build out a dedicated, in-house marketing function.

This is a great opportunity for a marketing or communications professional to make an immediate impact. Marketing has historically been outsourced, and our client is now looking for someone to own it directly — from brand and content to campaigns and event support.

Responsibilities

• Lead brand and marketing execution through the organization's rebrand and the launch of a new fund, ensuring consistent, aligned messaging across all funds and channels.
• Develop and maintain marketing collateral, including fact sheets, presentations, and other investor-facing materials.
• Manage day-to-day marketing execution, including email marketing campaigns, email blasts, and content creation.
• Own the company's social media presence, developing and posting content across platforms.
• Research, plan, and coordinate attendance at industry conferences and networking events, preparing marketing materials and collateral to support attendance.
• Support the capital-raising team by providing marketing materials, content, and brand support as needed.
• Help build out an in-house marketing function, reducing reliance on outsourced marketing support over time.

Requirements

• Experience in marketing, ideally within a fund, asset management, or financial services environment; familiarity with financial products is an asset.
• Comfortable working independently and taking ownership of marketing initiatives from concept to execution.
• Strong writer with experience producing marketing collateral, email campaigns, and social media content.
• Highly organized and detail-oriented, with the ability to manage multiple projects and deadlines simultaneously.
• A proactive, go-getter mentality — candidates without direct financial services experience will also be considered if they demonstrate strong marketing fundamentals and a willingness to learn the space.