Marketing Program Coordinator

GFT TECHNOLOGIES SE; Montreal (administrative region); On-site; CAD 52,000 - 68,000; Full time

Job summary

GFT Technologies SE in Canada is seeking a commercially driven Marketing Co-ordinator to lead planning and execution of integrated campaigns supporting the Canadian business. Based in Canada within a global matrix, you will translate business objectives into campaigns, collaborate with sales and regional teams, and manage Pardot and Salesforce to measure performance and drive pipeline growth.

You will own end-to-end responsibilities from strategy through optimization, building strong

Qualifications

• 2 years of marketing experience in a B2B environment.
• Excellent written and verbal communication skills in English and French.
• Proven track record of owning and delivering end-to-end campaigns independently.
• Experience working in global, matrixed organizations.
• Demonstrated ability to collaborate across multiple regions and cultures.
• Hands-on experience with Pardot (minimum 1 year).
• Proficiency in Salesforce (minimum 1 year).
• Strong knowledge of Campaign performance tracking; Attribution models and Data management and hygiene.
• Familiarity with digital marketing channels and tools.

Responsibilities

• Own the full campaign lifecycle: strategy, planning, briefing, execution, reporting, and optimization.
• Design and deliver integrated B2B campaigns (digital, email, social, ads, media-buy, PR, and events) aligned to CA pipeline generation and revenue growth.
• Partner closely with Sales and Business stakeholders to ensure strong alignment between marketing initiatives and commercial objectives.
• Manage and optimize campaigns within Pardot and Salesforce, ensuring clean data, accurate attribution, and actionable reporting.
• Operate effectively in a matrix organization, collaborating across global teams (US, Europe, LATAM).
• Act as a marketing generalist, providing strategic input and constructively challenging stakeholders when needed.
• Build and maintain strong cross-cultural relationships across regions and time zones.
• Track, analyze, and communicate campaign performance to senior stakeholders.
• Manage external agencies, vendors, and partners.

Skills

Marketing strategy

Campaign management

B2B marketing

Cross-cultural collaboration

Tools

Pardot

Salesforce

Job description

ABOUT THE ROLE

We are seeking a commercially driven and hands-on MarketingCo-ordinator to lead the planning and execution of integrated marketing campaigns supporting GFT Technologies' Canadian business..

Based in Canada, this role operates within a global, matrixed environment, partnering closely with Canada marketing and sales leadership while collaborating with stakeholders across the US, APAC, Europe and Latin America.

This is an end-to-end ownership role for a marketing professional who can translate business objectives into impactful campaigns — from strategy and planning through execution, performance tracking, and continuous optimization.

KEY RESPONSIBILITIES

• Own the full campaign lifecycle: strategy, planning, briefing, execution, reporting, and optimization
• Design and deliver integrated B2B campaigns (digital, email, social, ads, media-buy, PR, and events) aligned to CA pipeline generation and revenue growth (give us a 2 page assignment describing their experience into campaigns )
• Partner closely with Sales and Business stakeholders to ensure strong alignment between marketing initiatives and commercial objectives
• Manage and optimize campaigns within Pardot and Salesforce, ensuring clean data, accurate attribution, and actionable reporting
• Operate effectively in a matrix organization, collaborating across global teams (US, Europe, LATAM)
• Act as a marketing generalist, providing strategic input and constructively challenging stakeholders when needed
• Build and maintain strong cross-cultural relationships across regions and time zones
• Track, analyze, and communicate campaign performance to senior stakeholders
• Manage external agencies, vendors, and partners

REQUIREMENTS

• 2 years of marketing experience in a B2B environment
• Excellent written and verbal communication skills in English and French.
• Proven track record of owning and delivering end-to-end campaigns independently
• Experience working in global, matrixed organizations
• Demonstrated ability to collaborate across multiple regions and cultures
• Hands-on experience with Pardot (minimum 1 year)
• Proficiency in Salesforce (minimum 1 year)
• Strong knowledge of Campaign performance tracking; Attribution models and Data management and hygiene
• Familiarity with digital marketing channels and tools

SKILLS & ATTRIBUTES

• Strong commercial mindset, with the ability to link marketing activities to business outcomes
• Ability to influence without authority and work cross-functionally with a centralized marketing team.
• High level of cultural intelligence and stakeholder management skills
• Excellent organization and prioritization, managing multiple campaigns simultaneously
• Data-driven approach, using insights to inform decisions and optimize performance
• Self-starter with the ability to operate with autonomy and ambiguity

HOW YOU'LL WORK

This role sits within a matrixed, global structure. Day-to-day, you will:

• Report directly to the Head of Marketing in the Canada.
• Run campaigns that directly support Canada business objectives
• Collaborate regularly with peers in the marketing team in other international markets.
• Work with a high degree of autonomy and accountability.