Manager, Demand Generation & Business Growth

talent deRabane; Toronto; Hybrid; CAD 110,000 - 160,000; Full time

Job summary

Talent deRabane, a leading Canadian professional services firm, seeks an experienced strategic marketing leader to drive national demand generation initiatives and support growth across practice areas.

Reporting to the Marketing & Business Development team, you will partner with practice leaders and senior partners to design integrated campaigns, manage budgets, and measure performance across channels. This hybrid role offers executive visibility and hands-on leadership.

Qualifications

• University degree in Marketing, Business Administration, Communications, or a related field.
• 8-10 years of B2B marketing experience within a professional services environment.
• Proven experience developing and executing demand generation strategies.
• Strong understanding of business growth drivers, digital marketing, sponsorships, and multi-channel campaigns.
• Demonstrated ability to influence and advise senior-level stakeholders.
• Excellent project management skills with experience leading complex initiatives involving multiple stakeholders.
• Strong analytical capabilities and the ability to translate marketing data into tangible business outcomes.
• Experience working in fast-paced environments while managing multiple priorities simultaneously.
• Outstanding interpersonal, communication, and collaboration skills.
• Bilingualism (French and English) is considered a strong asset.

Responsibilities

• Design and implement demand generation strategies aligned with business priorities.
• Develop integrated campaigns across channels, including digital marketing, events, sponsorships, email marketing, and social media.
• Advise practice leaders and sector heads on transforming objectives into measurable growth initiatives.
• Partner with relationship partners responsible for strategic accounts to identify opportunities for business development, cross-selling, and client expansion.
• Develop targeted programs for priority clients and key accounts.
• Manage budget planning, resource allocation, and financial oversight of marketing initiatives.
• Support practice groups and industry sectors in the execution of their strategic plans.
• Oversee sponsorship evaluation and optimization to maximize business impact and ROI.
• Contribute to the preparation of industry directories, award submissions, rankings, and matter collections.
• Monitor market trends, industry developments, and competitive activity.
• Measure, analyze, and communicate marketing performance and results to stakeholders.
• Ensure effective project management and execution across multiple concurrent initiatives.

Skills

Demand generation

Strategic thinking

Multi-channel campaigns

Executive influence

Analytics

Project management

Bilingual English-French

Education

University degree in Marketing

Business Administration

Communications

Job description

About Our Client

Our client is one of Canada's leading professional services firms, recognized for its expertise, market influence, and ability to support some of the country's most prestigious organizations, both nationally and internationally.

About Our Client

Our client is one of Canada's leading professional services firms, recognized for its expertise, market influence, and ability to support some of the country's most prestigious organizations, both nationally and internationally.

With offices across major Canadian markets, the firm is distinguished by its culture of collaboration, excellence, and innovation. The organization continuously invests in the development of its people and the evolution of its growth strategies to remain at the forefront of its industry.

As part of its ongoing growth, our client is seeking an experienced strategic marketing professional to lead national demand generation initiatives and contribute directly to the growth of its practice areas, industry sectors, and client relationships.

DISCOVER YOUR NEXT CHALLENGE

Reporting to the national Marketing & Business Development team, you will serve as a strategic partner to practice leaders, sector heads, and key partners across the organization.

Your mandate will be to design and execute demand generation strategies that support the firm’s business objectives, drive new market opportunities, and strengthen existing client relationships.

This position offers an exciting blend of strategic thinking, executive-level influence, and hands-on leadership of high-impact marketing initiatives within a dynamic, complex, and fast-paced professional services environment.

YOUR CONTRIBUTION TO THE TEAM

• Design and implement demand generation strategies aligned with the organization’s business priorities.


• Develop integrated campaigns across multiple channels, including digital marketing, events, sponsorships, email marketing, and social media.


• Advise practice leaders and sector heads on transforming business objectives into measurable growth initiatives.


• Partner with relationship partners responsible for strategic accounts to identify opportunities for business development, cross-selling, and client expansion.


• Develop targeted programs for priority clients and key accounts.


• Manage budget planning, resource allocation, and financial oversight of marketing initiatives.


• Support practice groups and industry sectors in the execution of their strategic plans.


• Oversee sponsorship evaluation and optimization to maximize business impact and return on investment.


• Contribute to the preparation of industry directories, award submissions, rankings, and matter collections.


• Monitor market trends, industry developments, and competitive activity.


• Measure, analyze, and communicate marketing performance and results to stakeholders.


• Ensure effective project management and execution across multiple concurrent initiatives.

WHY JOIN OUR CLIENT?

• Opportunity to directly contribute to the growth of a nationally recognized organization.


• Strategic leadership role with significant visibility among senior leadership and business leaders.


• Collaborative environment that encourages autonomy, innovation, and professional development.


• Comprehensive group insurance program fully funded by the employer (from day 1)


• Four vacation weeks.


• Employer-matched retirement savings program.


• Access to telemedicine services.


• Flexible health and wellness spending account covering a broad range of expenses.


• Ongoing learning and professional development programs tailored to your career goals.


• Opportunity to be based in any of the organization’s Canadian offices.


• Hybrid work model (4 days per week in office).

SUCCESS CRITERIA

• University degree in Marketing, Business Administration, Communications, or a related field.


• Minimum of 8-10 years of B2B marketing experience within a professional services environment.


• Proven experience developing and executing demand generation strategies.


• Strong understanding of business growth drivers, digital marketing, sponsorships, and integrated multi-channel campaigns.


• Demonstrated ability to influence and advise senior-level stakeholders.


• Excellent project management skills with experience leading complex initiatives involving multiple stakeholders.


• Strong analytical capabilities and the ability to translate marketing data into tangible business outcomes.


• Experience working in fast-paced environments while managing multiple priorities simultaneously.


• Outstanding interpersonal, communication, and collaboration skills.


• Bilingualism (French and English) is considered a strong asset.