Marketing Program Coordinator

GFT Technologies North America; Montreal (administrative region); Hybrid; CAD 52,000 - 78,000; Full time

Benefits offered by this job

Six weeks vacation

40h/week full-time ou hybride

Activités sociales & sportives

Assurance maladie complète dès le jour

Avantages sociaux généreux

Job summary

GFT Technologies North America recherche un Marketing Coordinator orienté résultats pour piloter des campagnes marketing intégrées. Le poste est basé au Canada et s’insère dans un cadre mondial et matriciel.

Vous travaillerez avec les équipes marketing et ventes au Canada et en collaboration avec les marchés US, Europe et LATAM, afin d’assurer l’alignement et la performance des campagnes.

Qualifications

• 2 ans d'expérience marketing B2B dans un cadre international.
• Compétences écrites et orales excellentes en anglais et en français.
• Historique de gestion autonome de campagnes de A à Z.
• Expérience dans des organisations mondiales et matricielles.
• Capacité à coopérer avec plusieurs régions et cultures.
• Connaissance pratique de Pardot (au moins 1 an).
• Maîtrise de Salesforce (au moins 1 an).
• Connaissance des indicateurs de performance et de l'hygiène des données.

Responsibilities

• Gérer le cycle de vie complet des campagnes: stratégie, planification, brief, exécution, reporting et optimisation.
• Concevoir et livrer des campagnes B2B intégrées (numérique, email, social, médias, événements).
• Collaborer avec les ventes et les parties prenantes pour alignement sur les objectifs commerciaux.
• Géger Pardot et Salesforce, assurer une data propre et une attribution précise.

Skills

Marketing B2B

End‑to‑end campaigns

Bilingue English/French

Global collaboration

Pardot

Salesforce

Campaign analytics

Digital marketing

Tools

Pardot

Salesforce

Job description

Description du poste :

ABOUT THE ROLE

We are seeking a commercially driven and hands-on MarketingCo-ordinator to lead the planning and execution of integrated marketing campaigns supporting GFT Technologies' Canadian business..

Based in Canada, this role operates within a global, matrixed environment, partnering closely with Canada marketing and sales leadership while collaborating with stakeholders across the US, APAC, Europe and Latin America.

This is an end-to-end ownership role for a marketing professional who can translate business objectives into impactful campaigns — from strategy and planning through execution, performance tracking, and continuous optimization.

KEY RESPONSIBILITIES

• Own the full campaign lifecycle: strategy, planning, briefing, execution, reporting, and optimization
• Design and deliver integrated B2B campaigns (digital, email, social, ads, media-buy, PR, and events) aligned to CA pipeline generation and revenue growth (give us a 2 page assignment describing their experience into campaigns )
• Partner closely with Sales and Business stakeholders to ensure strong alignment between marketing initiatives and commercial objectives
• Manage and optimise campaigns within Pardot and Salesforce, ensuring clean data, accurate attribution, and actionable reporting
• Operate effectively in a matrix organisation, collaborating across global teams (US, Europe, LATAM)
• Act as a marketing generalist, providing strategic input and constructively challenging stakeholders when needed
• Build and maintain strong cross‑cultural relationships across regions and time zones
• Track, analyse, and communicate campaign performance to senior stakeholders
• Manage external agencies, vendors, and partners

REQUIREMENTS

• 2 years of marketing experience in a B2B environment
• Excellent written and verbal communication skills in English and French.
• Proven track record of owning and delivering end‑to‑end campaigns independently
• Experience working in global, matrixed organisations
• Demonstrated ability to collaborate across multiple regions and cultures
• Hands‑on experience with Pardot (minimum 1 year)
• Proficiency in Salesforce (minimum 1 year)
• Strong knowledge of Campaign performance tracking; Attribution models and Data management and hygiene
• Familiarity with digital marketing channels and tools

SKILLS & ATTRIBUTES

• Strong commercial mindset, with the ability to link marketing activities to business outcomes
• Ability to influence without authority and work cross‑functionally with a centralised marketing team.
• High level of cultural intelligence and stakeholder management skills
• Excellent organisation and prioritisation, managing multiple campaigns simultaneously
• Data‑driven approach, using insights to inform decisions and optimise performance
• Self‑starter with the ability to operate with autonomy and ambiguity

HOW YOU'LL WORK

This role sits within a matrixed, global structure. Day‑to‑day, you will:

• Report directly to the Head of Marketing in the Canada.
• Run campaigns that directly support Canada business objectives
• Collaborate regularly with peers in the marketing team in other international markets.
• Work with a high degree of autonomy and accountability.

Nous propositions :

Caring, Committed, Collaborative, Courageous, Creative are our core values, we are looking for people who know what they are doing and are motivated to bring a positive attitude to the GFT Group.

In addition to being part of our great team, you will have the start with these great work conditions:

• Six weeks of vacation for all.
• 40h/work week and full‑time or hybrid telework according to your needs.
• Diversified social & sports activities.
• Generous individual or family insurance plan from day 1
• And many other social benefits that we will be happy to present to you!