Associate Marketing Manager

KIT Recruitment; Toronto; Hybrid; CAD 81,000 - 99,000; Full time

Benefits offered by this job

Bonus

3 weeks vacation

RRSP contribution after 1 year

Job summary

KIT Recruitment partners with an established consumer packaged goods company to hire an Associate Marketing Manager - Canada in Toronto. You’ll own brand execution, support product launches, and translate insights into marketing initiatives across channels.

You will work with senior marketing leadership and cross-functional teams to drive Canadian strategies, campaigns, and calendar activities while contributing to brand growth and commercial objectives.

Qualifications

• 3–5 years of brand-side marketing experience within consumer packaged goods or a related consumer-facing industry.
• Understanding of brand development, positioning, campaign execution, and in-market activation.
• Experience coordinating packaging, creative development, marketing materials, and external agency relationships.
• Knowledge of the Canadian retail environment and how marketing supports commercial objectives.
• Experience supporting new product launches or commercialization initiatives.
• Exposure to consumer, shopper, category, or syndicated market data is an asset.
• Experience supporting multiple sales channels or customer groups is an asset.
• Strong project-management skills to handle multiple priorities and workstreams.
• Commercially curious and consumer-focused with insight into purchasing behavior and market trends.
• Excellent written and verbal communication for content development and briefs.

Responsibilities

• Manage annual and seasonal marketing calendars, ensuring campaigns and launches are delivered on schedule.
• Coordinate development and execution of consumer-facing marketing programs across digital, retail, in-store, trade channels.
• Work with external agencies, managing briefs, timelines, feedback, revisions, and final deliverables.
• Ensure marketing materials reflect brand positioning, messaging, and visual standards.
• Monitor consumer trends, competitive activity, category developments, and market dynamics.
• Support planning and execution of new product introductions and commercialization initiatives.
• Coordinate packaging and creative development with internal and external partners.
• Collaborate with Sales, Operations, Supply Chain, Quality, and other teams to support launches.
• Track performance of launches and marketing programs, deriving learnings for future initiatives.
• Develop sales and customer-facing marketing materials including presentations, product info, promos, and collateral.
• Partner with Sales to ensure marketing supports customer conversations and business objectives.
• Coordinate POS materials and marketing collateral ensuring accuracy and brand consistency.
• Support e-commerce, retailer, and digital marketing initiatives as required.
• Utilize consumer, shopper, category, and market data to inform marketing recommendations.

Skills

Brand development

Campaign execution

Market research

Project management

Cross-functional collaboration

Communication skills

Tools

PowerPoint

Excel

Job description

KIT Recruitment is partnering with an established consumer packaged goods organization to hire an Associate Marketing Manager - Canada. This opportunity is well suited to a hands-on marketing professional who enjoys building brands, executing integrated campaigns, supporting product launches, and turning consumer and market insights into effective marketing initiatives.

Working closely with senior Marketing leadership and cross-functional teams, the successful candidate will support the execution of Canadian marketing strategies across multiple channels while contributing to continued brand and commercial growth.

• Location: Toronto, ON
• Work Arrangement: Hybrid - 3 days in office, 2 days WFH
• Salary: Up to $90K based on experience.
• Bonus
• Vacation: 3 weeks
• Competitive RRSP contribution after 1 year
• Opportunity to work with an established and growing portfolio of consumer brands
• Manage annual and seasonal marketing calendars, ensuring campaigns, launches, promotions, and brand initiatives are delivered on schedule.
• Coordinate the development and execution of consumer-facing marketing programs across digital, retail, in-store, trade, and other relevant channels.
• Work with external agency and creative partners, managing briefs, timelines, feedback, revisions, and final deliverables.
• Ensure marketing materials and campaigns consistently reflect established brand positioning, messaging, and visual standards.
• Monitor consumer trends, competitive activity, category developments, and changing market dynamics.
• Support the planning and execution of new product introductions and other commercialization initiatives.
• Coordinate packaging and creative development projects, working with internal stakeholders and external partners to ensure materials are completed accurately and on time.
• Collaborate with Sales, Operations, Supply Chain, Quality, and other internal departments to support successful product launches and marketing initiatives.
• Monitor the performance of launches and marketing programs and identify relevant learnings for future initiatives.
• Develop sales and customer-facing marketing materials including presentations, product information, promotional materials, brand content, and other collateral.
• Partner with Sales and Commercial teams to ensure marketing materials effectively support customer conversations and business objectives.
• Coordinate point-of-sale materials and other marketing collateral, ensuring information remains current, accurate, and consistent with brand standards.
• Support e-commerce, retailer, and digital marketing initiatives as required.
• Use consumer, shopper, category, and market information to help inform marketing recommendations and business decisions.
• Support consumer research and market analysis initiatives in partnership with internal teams and external research partners.
• Track marketing expenditures, coordinate vendor invoices, maintain project records, and flag potential budget variances.
• Manage multiple projects and priorities simultaneously while proactively communicating timelines, progress, and potential risks.

Associate Marketing Manager - Qualifications

• 3-5 years of brand-side marketing experience within consumer packaged goods or a related consumer-facing industry.
• Demonstrated understanding of brand development, positioning, campaign execution, and in-market activation.
• Experience coordinating packaging, creative development, marketing materials, and external agency relationships.
• Understanding of the Canadian retail environment and how marketing supports commercial and customer objectives.
• Experience supporting new product launches or commercialization initiatives.
• Exposure to consumer, shopper, category, or syndicated market data is considered an asset.
• Experience supporting multiple sales channels or customer groups is considered an asset.
• Strong project-management skills with the ability to successfully manage multiple priorities and workstreams simultaneously.
• Commercially curious and consumer-focused, with an interest in understanding purchasing behaviour, category trends, and market opportunities.
• Excellent written and verbal communication skills with the ability to develop content, brief external partners, and communicate effectively with internal stakeholders.
• Collaborative approach with the ability to build strong working relationships across Marketing, Sales, Operations, Supply Chain, Quality, and external partners.
• Comfortable working within a lean, fast-paced environment where priorities may shift and initiative is valued.
• Strong attention to detail with a reliable, execution-focused approach.
• Proficient in Microsoft Office, particularly PowerPoint and Excel, and comfortable coordinating creative and digital marketing assets.

This is an exciting opportunity for a marketer looking to take greater ownership of brand execution and contribute directly to the growth of a Canadian consumer business. The successful candidate will have strong exposure across the organization and the opportunity to contribute to brand strategy, product launches, customer marketing initiatives, and broader commercial growth.