Marketing Operations Analyst — AI-Driven, Flexible Work

D2L; Kitchener; On-site; CAD 90,000 - 100,000; Full time

Benefits offered by this job

Flexible work

Tuition reimbursement

Wellness benefits

Retirement planning

Dog friendly offices

Job summary

D2L is seeking a Marketing Operations Analyst to own and administer our marketing tech stack, including Salesforce and Pardot, while championing a rotating set of GTM platforms. You will partner with Marketing, Sales, BDR, and IT to turn strategy into scalable, measurable processes and leverage AI-enabled workflows.

You will help ensure data quality, governance, and performance insights across campaigns, with emphasis on GDPR/CAN-SPAM/CASL compliance and efficient attribution.

Qualifications

• 2–5 years of experience in Marketing Operations, Revenue Operations, or related function.
• Hands-on Salesforce and Pardot administration and governance.
• Experience with marketing tech platforms (6sense, Sendoso, Clay, Qualified, Salesloft).
• Strong analytical, reporting, and communication skills.
• Ability to translate business needs into IT requirements and drive adoption.

Responsibilities

• Own or oversee Salesforce and Pardot configurations and governance.
• Serve as super user for GTM platforms (6sense, Sendoso, Clay, Qualified, Salesloft).
• Manage user access, permissions, license management, and onboarding/offboarding.
• Configure fields, flows, reports, dashboards, and automation within governance boundaries.
• Collaborate with IT on enhancements and integrations; support testing and UAT.

Skills

Salesforce admin

Pardot automation

Marketing platforms

Data analysis

Communication

Tools

Salesforce

Pardot

6sense

Sendoso

Clay

Qualified

Salesloft

Job description

D2L is seeking a Marketing Operations Analyst to own and administer our marketing tech stack, including Salesforce and Pardot, while championing a rotating set of GTM platforms. You will partner with Marketing, Sales, BDR, and IT to turn strategy into scalable, measurable processes and leverage AI-enabled workflows.

You will help ensure data quality, governance, and performance insights across campaigns, with emphasis on GDPR/CAN-SPAM/CASL compliance and efficient attribution.