Senior Marketing Operations Manager

Homebase; Canada; À distance; CAD 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Stock Options

Paid parental leave

Generous paid time off

Résumé du poste

Homebase is seeking a Senior Marketing Operations Manager to ensure marketers access fast, reliable data in actionable form. You will collaborate daily with Growth, Lifecycle, Analytics, Data Engineering, and Product, combining hands-on technical work with strategic governance.

You’ll own data flows between product systems and marketing tools, build self-serve paths, and drive AI-enhanced documentation and automation across the stack.

Qualifications

• 5–8 years in marketing operations, marketing technology, GTM engineering, or marketing data roles.
• Experience building connectors and pipelines to enable data usability for marketing.
• Strong SQL and comfort with APIs, webhooks, and event schemas.

Responsabilités

• Ensure marketers get data quickly in a usable form and act as data front door.
• Build self-serve paths for segments and audiences; test end-to-end with Lifecycle/Engineering.
• Maintain data flows between product/data systems and marketing/ad tools (Iterable, Amplitude, Salesforce, Meta CAPI, Google Ads, Apple Search Ads).
• Partner with RevOps on Salesforce; ensure key events flow back to marketing.
• Monitor data flows; ensure attribution data quality; manage governance and documentation.
• Be the technical owner of the marketing stack; implement tags for new channels and partners.
• Plan end-to-end projects with Lifecycle and Engineering; streamline tooling as stack evolves.
• Leverage AI for documentation, QA, anomaly detection, and workflow automation.

Connaissances

Data storytelling

Cross-functional collaboration

Strong SQL

APIs & webhooks

Python / JavaScript scripting

AI literacy applied to workflow

Technical communication

Marketing data governance

Formation

Bachelor's in Marketing/CS/Data Science

Outils

SQL

APIs

Webhooks

Python

JavaScript

Amplitude

Segment

HubSpot

Salesforce

Marketo

GA/Advertising platforms

Description du poste

• As our Senior Marketing Operations Manager, you will make sure marketers get the data they need quickly and reliably, in a form they can use
• You will work daily with Growth, Lifecycle, Analytics, Data Engineering, and Product, and you will be someone both marketers and engineers want to work with
• This is a hands‑on, technical role for a builder who is comfortable with integration work and uses AI to change how work gets done
• Understand what data every marketer needs, where it lives, and where the gaps are, and be the front door for getting it delivered quickly
• Build self‑serve paths for common needs such as segments and audiences, and test implementations end to end with Lifecycle and Engineering
• Build and maintain data flows between our product and data systems and our marketing and ad tools (Iterable, Amplitude, Salesforce, Meta CAPI, Google Ads, Apple Search Ads), including conversion signal quality, identity resolution, and deduplication
• Partner with RevOps on Salesforce, sending marketing data in and bringing key events back
• Monitor key data flows and catch problems before marketers do. Make sure the data feeding attribution is accurate. You will not build the attribution model
• Own data governance and documentation: definitions, naming, UTM standards, playbooks, and intake processes
• Serve as technical owner of the marketing stack, resolve lifecycle and advertising requests directly, and implement tags for new channels and partners
• Own projects end to end, plan ahead with Lifecycle so Engineering inputs are identified early, and recommend simplifying redundant tools as our stack evolves
• Use AI for documentation, QA, anomaly detection, and workflow automation

Benefits

• Stock Options
• Paid parental leave
• Generous paid time off options
• Offsites, customer days & social events
• Work from Anywhere Month
• Medical, dental, and vision insurance
• 401(k) matching program
• Pre-tax commuter benefits
• Snacks + lunch on us at hub offices
• MasterClass at Work for ongoing learning
• Group health benefits coverage
• Group RRSP with employer match + TFSA
• Snacks + lunch on us at hub offices
• MasterClass at Work for ongoing learning

AI fluency: you use AI in real work, or can clearly describe how you would apply it and verify the result5 to 8 years in marketing operations, marketing technology, go-to-market engineering, or marketing data rolesWorking knowledge of pixels, tags, UTMs, ad platform conversion APIs, and identity resolutionRange across lifecycle and automation tools (for example Iterable, Braze, Customer.io, HubSpot, or Marketo), event or CDP tools (Amplitude, Segment, or similar), and a data warehouse. We value breadth over deep expertise in a single vendor. Familiarity with SalesforceA track record of building the connectors, pipelines, or processes that make product and engineering data usable by marketingA self-starter who has inherited a messy environment, made a plan, and executed without waiting to be told what to doStrong SQL and comfort with APIs, webhooks, and event schemas. Scripting (Python or JavaScript) is a plusA strong collaborator who can translate between technical and non-technical colleagues, and who builds trust with bothNice to have: paid acquisition data experience, exposure to Hotjar or AI search visibility tools such as Profound, and a go-to-market engineering backgroundExperience comes in many forms—so if you’re excited about this role, even if you don’t meet 100% of the qualifications, we encourage you to apply!