Marketing Operations & Analytics Lead

Avenue.io Inc.; Toronto; Hybrid; CAD 120,000 - 180,000; Full time

Benefits offered by this job

Lunch stipend

Health benefits

RRSP matching

Parental leave top-up

Enrichment benefits

6 weeks vacation

Office travel budget

Home office stipend

Job summary

Cohere is seeking a Senior Marketing Operations & Analytics lead to own the martech stack, attribution, and data governance. You’ll manage Marketo, Salesforce, Looker, GA4, and 6sense end-to-end, delivering trusted pipeline insights and scalable reporting.

You’ll work with Revenue and Sales Ops to align budgets and headcount while pushing data-driven decisions across marketing. You’ll report to the VP of Brand and partner with Growth, Demand, and Product Marketing to optimize campaigns, nurture,

Qualifications

• 10+ years of marketing operations or marketing analytics in B2B/enterprise software, including at least one high-growth company.
• Led a marketing ops/analytics team and managed martech budgets and staff.
• Hands-on Marketo and Salesforce with lifecycle, structure, routing, and sync.
• Owned a multi-touch attribution model and defended definitions to executives.
• Proficient in SQL and able to verify numbers in a governed BI layer like Looker.
• Experience with account-based motion and data hygiene for target accounts.
• Collaborated with Revenue and Sales Ops to avoid duplicated work.
• Experience in enterprise/public-sector buying including GDPR/CASL lead handling.
• You already use AI and automation in your team’s work.

Responsibilities

• Own marketing operations, automation, analytics, and data governance; hire where gaps exist.
• M manage martech stack and data integration for pipeline measurement and reporting.
• Own systems including Marketo, Salesforce, Looker, GA4, 6sense end-to-end and ensure data quality.
• Define and document attribution methodology; present quarterly pipeline contribution to executives.
• Build and maintain governed dashboards and data & lead routing across campaigns and programs.
• Own budget, headcount, and planning models; align marketing and sales forecasting.

Skills

10+ years experience

Team leadership

Marketo

Salesforce

Multi-touch attribution

SQL

ABM / account-based marketing

Revenue Operations collaboration

GDPR & CASL knowledge

AI in marketing

Tools

Marketo

Salesforce

GA4

Looker

6sense

Job description

Cohere is seeking a Senior Marketing Operations & Analytics lead to own the martech stack, attribution, and data governance. You’ll manage Marketo, Salesforce, Looker, GA4, and 6sense end-to-end, delivering trusted pipeline insights and scalable reporting.

You’ll work with Revenue and Sales Ops to align budgets and headcount while pushing data-driven decisions across marketing. You’ll report to the VP of Brand and partner with Growth, Demand, and Product Marketing to optimize campaigns, nurture,