Marketing Manager

Sinclair Supply; Edmonton; On-site; CAD 70,000 - 95,000; Full time

Benefits offered by this job

Benefits package

Career growth opportunities

Job summary

Sinclair Supply Ltd. in Western Canada seeks a dedicated marketing professional to lead strategy, planning, and execution across 16 branches.

You will shape campaigns, coordinate launches, and align activities with sales goals, product narratives, and brand standards. The role covers digital marketing, social media, events, vendor programs, and cross‑functional collaboration with sales, finance, and operations.

Qualifications

• Degree or diploma in Marketing, Communications, or related field.
• 3+ years of progressive marketing experience.
• Strong project management and organizational skills.
• Experience with Canva or Adobe Creative Suite is required.
• Experience with Google Analytics or marketing reporting tools.
• Strong written and verbal communication skills.
• B2B, distribution, wholesale experience preferred.

Responsibilities

• Collaborate with marketing and strategy consulting to advance and execute our marketing strategy.
• Manage the fiscal-year marketing calendar, coordinating campaigns across 16 branches.
• Oversee the marketing budget and vendor co-op funds.
• Lead product and brand marketing across channels (flyers, digital, social).
• Plan and support product launches, promotions, vendor programs, and sales initiatives.
• Ensure Sinclair's brand standards across materials and communications.
• Collaborate with sales teams, branch managers, and vendors to develop materials.

Skills

Marketing strategy

Project management

Content creation

Analytics

Communication skills

B2B marketing

CRM experience

Education

Degree in Marketing/Communications/Business

Tools

Canva

Adobe Creative Suite

Job description

Sinclair Supply Ltd., a leader in the wholesale distribution of HVACR products, has been proudly serving our employees, industry, and customers since 1946. Come join our team of likeminded individuals, and experience an outstanding company culture filled with growth-oriented opportunities.

Why Join Our Team?

We craft marketing that builds relationships, tells the right story, and adds value by guiding customers to what they need. Get to know our business, customers, and vendors, and work alongside our teams to develop and execute marketing strategies that support growth. From product launches and digital campaigns to partnerships and events, you’ll combine strategic planning with hands-on execution across 16 branches in Western Canada.

Responsibilities (Typical functions):

Marketing Strategy and Planning

• Collaborate and work with Sinclair's marketing and strategy consulting partner firm to advance and execute our marketing strategy, including establishing quarterly priorities aligned with sales, business, and growth objectives.
• Manage the fiscal-year marketing calendar, coordinating campaigns, product launches, seasonal promotions, vendor initiatives, training/counter days, events, and communications across all 16 branches.
• Manage the marketing budget and vendor co-op funds ensuring timely and effective utilization.
• Use marketing data, sales feedback, and campaign results to identify opportunities, recommend improvements, and establish future marketing priorities.

Brand and Product Marketing

• Lead product and brand marketing across flyers, branch TVs, digital channels, social media, signage, displays, customer communications, and other marketing materials.
• Plan and lead marketing support for product launches, seasonal promotions, vendor programs, and key sales initiatives.
• Ensure Sinclair's brand standards are consistently applied across all branches and customer-facing materials.
• Manage branded merchandise, promotional materials, signage, and showroom-facing displays within approved budgets.
• Collaborate with sales teams, branch managers, and vendors to develop product marketing materials and marketing briefs that support sales objectives.

Digital Marketing and Social Media

• Ensure a consistent omnichannel brand experience by maintaining current, accurate and professional messaging across all digital and customer-facing channels.
• Collaborate across departments on CRM implementation and strategy to support customer engagement, targeted marketing, lead management, and performance reporting.
• Manage the timely response to Google reviews, customer feedback and inquiries, and social media comments, ensuring all responses align with Sinclair's brand standards.
• Manage the company website, social media, and digital campaigns using analytics to measure performance.
• Identify and implement initiatives to improve digital reach, engagement, customer awareness, and marketing effectiveness.

External and Internal Events

• Plan, coordinate, and execute corporate and promotional events, including counter days, training events, BBQs, vendor events, and the annual dealer trip.
• Coordinate event budgets, logistics, communications, promotional materials, and stakeholder responsibilities to support successful execution.
• Measure attendance, participation, feedback, and other relevant event results and use findings to improve future events.

Required Skills, Abilities and Experience:

• Degree or diploma in Marketing, Communications, Business, or a related field.
• 3+ years of progressive marketing experience is required.
• Strong project management, organizational, and time management skills.
• B2B, distribution, wholesale, or related industry experience is strongly preferred.
• Experience managing marketing budgets, priorities, timelines, vendors, and multiple projects is required.
• Experience with Canva, Adobe Creative Suite, or similar marketing and design software is required.
• Strong analytical skills with experience using Google Analytics, social media analytics, or other marketing reporting tools to measure results and guide decisions.
• Strong written and verbal communication skills are required.
• Strong technical aptitude with the ability to learn and effectively use new systems and digital tools.
• Experience with CRM platforms or CRM implementation is an asset.

Salary/Benefits

Competitive compensation and benefits package.