Strategic B2B Marketing Lead – Growth & Brand

Sinclair Supply; Edmonton; On-site; CAD 70,000 - 95,000; Full time

Benefits offered by this job

Benefits package

Career growth opportunities

Job summary

Sinclair Supply Ltd. in Western Canada seeks a dedicated marketing professional to lead strategy, planning, and execution across 16 branches.

You will shape campaigns, coordinate launches, and align activities with sales goals, product narratives, and brand standards. The role covers digital marketing, social media, events, vendor programs, and cross‑functional collaboration with sales, finance, and operations.

Qualifications

• Degree or diploma in Marketing, Communications, or related field.
• 3+ years of progressive marketing experience.
• Strong project management and organizational skills.
• Experience with Canva or Adobe Creative Suite is required.
• Experience with Google Analytics or marketing reporting tools.
• Strong written and verbal communication skills.
• B2B, distribution, wholesale experience preferred.

Responsibilities

• Collaborate with marketing and strategy consulting to advance and execute our marketing strategy.
• Manage the fiscal-year marketing calendar, coordinating campaigns across 16 branches.
• Oversee the marketing budget and vendor co-op funds.
• Lead product and brand marketing across channels (flyers, digital, social).
• Plan and support product launches, promotions, vendor programs, and sales initiatives.
• Ensure Sinclair's brand standards across materials and communications.
• Collaborate with sales teams, branch managers, and vendors to develop materials.

Skills

Marketing strategy

Project management

Content creation

Analytics

Communication skills

B2B marketing

CRM experience

Education

Degree in Marketing/Communications/Business

Tools

Canva

Adobe Creative Suite

Job description

Sinclair Supply Ltd. in Western Canada seeks a dedicated marketing professional to lead strategy, planning, and execution across 16 branches.

You will shape campaigns, coordinate launches, and align activities with sales goals, product narratives, and brand standards. The role covers digital marketing, social media, events, vendor programs, and cross‑functional collaboration with sales, finance, and operations.