Marketing Director: Growth, Campaigns & Co-Marketing

Veritree Technology Inc.; Vancouver; Hybrid; CAD 150,000 - 200,000; Full time

Benefits offered by this job

Extended health, dental, vision

HSA/LSA

4‑week remote work program

Employee discount with tentree

Hybrid work environment

Job summary

veritree is seeking a Director of Marketing in Vancouver to lead product marketing, demand generation, co-marketing, and events. You will own strategy, ICP, and full-funnel programs, partnering with Sales, Customer Success, and Content to drive pipeline and revenue in a hybrid, climate-tech SaaS environment.

The role requires hands-on leadership, budget ownership, and an ability to scale marketing across channels, with a focus on measurable pipeline growth and retention.

Qualifications

• Bachelor's degree in marketing, business, communications, or related field.
• 7+ years of marketing experience in B2B SaaS, climate tech, or related field, with leadership experience.
• Proven track record in product marketing, including positioning and go-to-market for B2B products.
• Hands-on experience managing full-funnel campaigns that generate measurable pipeline and revenue.
• Experience running co-marketing or customer marketing programs tied to retention or expansion.
• Experience planning and delivering events and conferences with clear pipeline outcomes.
• Strong understanding of B2B sales cycles and ROI reporting.

Responsibilities

• Lead product marketing, messaging, ICP, and GTM planning for launches and offerings.
• Own end-to-end funnel management from awareness to revenue.
• Plan and execute integrated campaigns across paid, email, webinars, content, and events.
• Set funnel targets with Sales/Outbound and ensure consistent lead handoffs.
• Manage paid channels strategy and agency/vendor relationships.
• Collaborate with Content/Creative, Sales, and Customer Success to align priorities and messaging.
• Lead a marketing team and manage budget to maximize pipeline and ROI.

Skills

Marketing leadership

B2B SaaS

Product marketing

Full-funnel campaigns

Budget management

Campaign analytics

Co-marketing

Education

Bachelor's degree in marketing, business, or communications

Tools

HubSpot

LinkedIn Campaign Manager

Google Ads

Job description

veritree is seeking a Director of Marketing in Vancouver to lead product marketing, demand generation, co-marketing, and events. You will own strategy, ICP, and full-funnel programs, partnering with Sales, Customer Success, and Content to drive pipeline and revenue in a hybrid, climate-tech SaaS environment.

The role requires hands-on leadership, budget ownership, and an ability to scale marketing across channels, with a focus on measurable pipeline growth and retention.