Marketing Manager - Brand Activation & Events

Humans Of HR; Vancouver; On-site; CAD 90,000 - 130,000; Full time

Job summary

Humans of HR in Vancouver, BC is seeking a Marketing Manager who will own end-to-end event delivery, brand activations, and funnel execution. You will work closely with product and creative teams to translate strategy into campaigns and drive pipeline through events and post-event follow-up.

The role requires hands-on execution, strong project management, and willingness to travel for events, with responsibility for dashboards and ROI reporting to leadership.

Qualifications

• 5–10 years of progressive marketing experience within the SaaS or software industry, ideally B2B.
• Proven, hands-on experience planning and running trade shows, events, and brand activations end to end, from concept and budgeting through on-site execution and post-event reporting.
• Experience managing event vendors, sponsorships, budgets, and logistics.
• Comfort partnering with an internal or agency creative and digital team to get campaigns built and launched.
• Solid working knowledge of funnel mechanics and demand generation, beyond brand and awareness marketing.

Responsibilities

• Own event and brand activation delivery end to end: plan, organize, promote, and host trade shows, conferences, in-person and virtual events, and webinars that build brand presence and pipeline.
• Lead brand activations that put the company in front of customers and prospects, and represent the brand on-site at industry events (travel as needed).
• Partner with in-house digital and creative teams to ensure output aligns with event and campaign calendars.
• Translate product strategy into marketing-ready input, working with product leadership for timely material to build campaigns.
• Own the marketing funnel end to end from awareness through to handoff to sales, including post-event follow-up.
• Maintain real-time dashboards on pipeline contribution, event ROI, and campaign performance.
• Orchestrate a small internal marketing pod plus extended creative team, keeping deadlines.

Skills

Event planning

Brand activation

Lead generation

Campaign management

Cross-functional collaboration

Data-driven marketing

Travel readiness

Education

Bachelor's degree in Marketing or related

Tools

HubSpot

Marketo

Salesforce

Google Analytics

Job description

Our client is a well-established B2B SaaS company based in Vancouver, BC, entering an exciting new growth chapter and looking for a Marketing Manager who wants to build and run programs, not just plan them.

This is a rare kind of marketing role. It comes with real ownership of execution, a dedicated internal team to direct, and a leadership team that has deliberately chosen to keep strategy for itself so this person can focus entirely on getting things done. If you’re the person your last company called when a trade show needed to be nailed, a brand activation needed to land, or an event needed to actually happen, this is built for you.

What You’ll Do

• Own event and brand activation delivery end to end: plan, organize, promote, and host trade shows, conferences, in-person and virtual events, and webinars that build brand presence and pipeline. This is the core of the role and where you’ll spend the majority of your time.
• Lead brand activations that put the company in front of customers and prospects, and represent the brand on-site at industry events (travel as needed).
• Partner with the organization’s broader in-house digital and creative team, who run social, digital, design, and web. Brief them clearly and keep their output aligned to your event and campaign calendar.
• Translate product strategy and roadmap into marketing-ready input, working closely with product leadership so the wider team always has accurate, timely material to build campaigns around.
• Own the marketing funnel end to end, from awareness through to qualified handoff to sales, including post-event lead follow-up.
• Keep marketing reporting and dashboards current and trustworthy, so leadership always has an accurate, real-time read on pipeline contribution, event ROI, and campaign performance.
• Orchestrate a small internal marketing pod (a product marketing resource, a marketing coordinator, and a marketing ops/technical resource) plus the extended creative team, assigning work and keeping everyone aligned to deadlines.
• Execute, execute, execute. This role reports to a senior sales and marketing leader who owns strategy and vision. Your job is to be the hands‑on operator who makes it real, reliably and on time.

What You Bring

• 5–10 years of progressive marketing experience within the SaaS or software industry, ideally B2B.
• Proven, hands‑on experience planning and running trade shows, events, and brand activations end to end, from concept and budgeting through on‑site execution and post‑event reporting.
• Experience managing event vendors, sponsorships, budgets, and logistics.
• Comfort partnering with (rather than directing) an internal or agency creative and digital team to get campaigns built and launched.
• Solid working knowledge of funnel mechanics and demand generation, beyond brand and awareness marketing.
• Experience owning marketing dashboards and reporting (e.g., HubSpot, Marketo, Salesforce, Google Analytics, or similar tools) and communicating performance clearly to leadership.
• Ability to translate technical or product information into marketing messaging, and comfort working directly with product teams.
• An execution‑first mindset: you’re energized by getting things done, not by setting direction or pushing back on strategy set above you.
• Strong organizational and project‑management instincts, with the ability to keep a small, cross‑functional team on schedule.
• Willingness to travel for events.

Nice to Have

• Experience marketing software or technology into relationship‑driven B2B markets.
• Experience with event and webinar platforms (e.g., Zoom Webinars, ON24, Bizzabo, or similar) and marketing automation tools.
• Familiarity with CRM platforms as an end‑user marketer.

About This Search

This search is being conducted on a confidential basis by Humans of HR on behalf of our client. The company’s name and additional detail will be shared with shortlisted candidates ahead of interview, subject to a signed NDA. No resume or application will be shared with the client without your consent.

If you’re a hands‑on marketing operator who wants ownership of events, brand activations, and funnel execution, and is happy to leave strategy to someone else, we’d love to hear from you.