Remote Growth Leader — B2B Marketing & Demand Gen

Weever; Hamilton; A distancia; CAD 140.000 - 210.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote-friendly culture

Remote work flexibility

Stock options

Professional development

Descripción de la vacante

Weever is seeking a Head of Marketing and Growth to lead all marketing and report to the CEO. You will reinvent and adapt our demand generation engine to maximize qualified meetings, pipeline and revenue, while guiding a small team.

You will set strategy, allocate budget, run fast tests, and use AI tools, agencies, and contractors to deliver impact quickly. You will partner with Sales and executives, translating plans into measurable results with clear communications.

Formación

• 8+ years in B2B marketing, ideally SaaS sold to enterprise buyers, with at least 3 years leading a marketing team.
• Proven track record of growing marketing-sourced pipeline with measurable numbers.
• Hands-on experience across demand generation, paid media, ABM, marketing operations and product marketing.
• Daily, hands-on use of AI tools in marketing work, such as content, research, campaign builds and reporting.
• Record of winning budget, headcount or other support from leadership by making a clear business case.
• Strong HubSpot skills, including reporting and attribution.
• Comfort with data: CAC, funnel conversion, attribution and return on spend.
• Clear, confident writing and presenting to executives, sellers and teams.
• Experience marketing to manufacturing, operations or industrial buyers is a strong asset.

Responsabilidades

• Lead marketing: set strategy and budget, define audiences and channels, and coach two direct reports.
• Revamp the demand generation engine with fast tests across channels and optimize budget allocation.
• Direct product marketing: align positioning, messaging and pricing per buyer/use case; equip Sales with decks, case studies and battlecards.
• Own marketing operations and reporting: HubSpot workflows, data quality, dashboards and revenue dashboards.
• Communicate results monthly to leadership and Sales with clear plans for next steps.
• 90-day plan: meet the team and key customers, present a plan with targets, run initial tests and show early gains in pipeline.

Conocimientos

B2B marketing

SaaS

Leadership

AI tools

Demand generation

ABM

Paid media

HubSpot

Herramientas

HubSpot

LinkedIn Ads

Google Ads

Meta Ads

Bing Ads

Google Search Console

Descripción del empleo

Weever is seeking a Head of Marketing and Growth to lead all marketing and report to the CEO. You will reinvent and adapt our demand generation engine to maximize qualified meetings, pipeline and revenue, while guiding a small team.

You will set strategy, allocate budget, run fast tests, and use AI tools, agencies, and contractors to deliver impact quickly. You will partner with Sales and executives, translating plans into measurable results with clear communications.