Marketing & Category Manager (Salon)

Kao Corporation; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

A global beauty brand located in Toronto is seeking a brand marketer with at least 3 years of experience in the beauty industry to execute their annual marketing plan. The role involves supporting brand planning, managing budgets, and tracking marketing performance with KPIs. The ideal candidate will have a Bachelor's Degree and strong creative design instincts. This position offers a flexible work environment and opportunities for further development and innovation.

Benefits

Competitive salary

Flexible work environment

Ongoing development opportunities

Qualifications

• Minimum of 3 years of experience in brand marketing, preferably in a Professional Beauty environment.
• Experience managing brand budgets and optimizing marketing spend.
• Ability to work with global brand guidelines while maintaining brand consistency.

Responsibilities

• Execute the Portfolio Brands annual marketing plan and initiative calendar.
• Support brand planning with performance reporting and budget management.
• Track performance of marketing campaigns using KPIs and insights.

Skills

Brand marketing experience

Collaborative skills

Creative design instincts

Education

Bachelor's Degree

Job description

The role:

You will execute the Portfolio Brands annual marketing plan and initiative calendar, including new product development (NPD), key industry events, brand-building initiatives, and national programs that align with the local country's strategic direction and business goals.

What you will do:

Support the brand planning process for the Portfolio Brands. This will include reporting performance, contributing to objectives and strategies, briefing agencies, setting budgets with the Sr. Marketing & Category Manager and recommending the annual marketing plan to deliver sales growth, through to full execution of the launches. Manage the execution of the Regional Delivery team's NPD Toolbox within the local market, including the internal and external sell-in of new product launches. Oversee the implementation of the launch plan and activation of all supporting materials provided in the Toolbox. Contribute to building all Portfolio brand image with both salons and consumers. Support the brand image in accordance with the Regional Delivery team's guidelines and Design team's global standards. Support the development of all communication and tools for the sales team in line with Channel Marketing Manager and the Regional Delivery team. Track performance and optimize campaign plans. Monitor campaign effectiveness using KPIs and insights, providing recommendations to improve future initiatives. Manage and track marketing spend while delivering successful marketing plans that drive brand sales growth.

What you will need:

Minimum of 3 or more years of experience in brand marketing, ideally a Professional Beauty environment. Bachelor's Degree required. Experience as a mid-level successful brand marketer. Experience managing brand budgets, optimizing spend, and measuring Return on investment across multiple marketing touchpoints. Experience collaborating cross-functionally with sales, creative, and supply chain teams to align brand efforts with our goals. Experience working with global brand guidelines and adapting for local markets while maintaining brand consistency. Creative sense – strong "good design" instincts and copy writing.

How we work:

Having been selected among the World's Most Ethical Companies for 19 consecutive years, we are a company with a purpose and strong corporate values. We never compromise on quality and craft our products with care for the consumer and the environment. At Kao, each employee can actively shape their job and their career. We work collaboratively to achieve our common goals, always aiming to deliver the best for our customers.

What we offer:

A friendly and flexible work environment with competitive salaries, benefits package, ongoing development and the opportunity to enhance your skills and deliver tangible results. At Kao your voice will be heard. Your opinion really counts. We believe that change comes from taking opportunities into your own hands, so we value and reward entrepreneurial thinking and innovation.

Hiring Process:

Kao embraces the diversity and the individual personalities of its people because we believe it is diversity that makes us strong. This is why we welcome applications from all areas of the global community.

Want to learn more:

If you feel you are as unique as our products and want to find out why 33,000 people across the globe opted for a career with us please visit our Americas website).

All qualified, interested employees are encouraged to apply. Kao is an Equal Opportunity Employer. All decisions are made without regard to race, sex, color, national origin, religion, age, disability or veteran status. Kao Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.