Senior Media Analytics & Insights Lead

3EM McCann Worldgroup Canada Inc.; Canada; On-site; CAD 70,000 - 90,000; Full time

Job summary

MRM Worldwide in Canada is seeking a Sr. Media Analyst to drive data-driven insights across multiple media channels and build actionable reporting in Power BI. You will work with teams to optimize campaigns and develop scalable measurement frameworks, translating business goals into measurable media strategies.

The role emphasizes collaboration, accuracy, and the ability to communicate insights to clients. In-office collaboration is required, with salary in the $70,000–$90,000 range and a focus

Qualifications

• 5+ years in media data analysis or related roles.
• Strong knowledge of digital media KPIs (CPM, CPC, CPV, CPA, CTR).
• Experience applying statistical analysis to datasets and visualizing results.
• Certifications in digital media analytics are a plus.

Responsibilities

• Analyze media performance across platforms (Programmatic, Display, Video, Paid Social, Paid Search).
• Develop measurement frameworks to evaluate digital marketing strategies.
• Standardize KPIs for reporting to Business Units.
• Collaborate with Brand teams to translate objectives into measurable media strategies.
• Assemble data from data warehouses and partner platforms for holistic reporting.
• Create visualizations and dashboards to meet client needs.
• Lead client discussions on performance and optimization opportunities.

Skills

Communication

Analytical thinking

Team collaboration

Power BI

SQL

Data visualization

Attention to detail

Education

Bachelor's degree in Business/Analytics/CS

Tools

Power BI

Domo

Looker/Tableau

SQL

Job description

MRM Worldwide in Canada is seeking a Sr. Media Analyst to drive data-driven insights across multiple media channels and build actionable reporting in Power BI. You will work with teams to optimize campaigns and develop scalable measurement frameworks, translating business goals into measurable media strategies.

The role emphasizes collaboration, accuracy, and the ability to communicate insights to clients. In-office collaboration is required, with salary in the $70,000–$90,000 range and a focus