Website Analytics Implementation Specialist

Critical Mass; Calgary; Hybrid; CAD 70,000 - 95,000; Full time

Benefits offered by this job

Maternity leave

Benefits package

Vacation & sick days

Family services

Learning programs

Employee discounts

And more…

Job summary

Critical Mass in Calgary is seeking a Marketing Science Analyst to support website analytics deployment across a new implementation project, focusing on technical analytics setup rather than traditional media analysis.

The role collaborates with implementation leads to configure tracking, integrate analytics tools like GA, GTM, and possibly Adobe Analytics/Launch, and help optimize digital measurement infrastructure. A hybrid work model with the office 3 days a week is expected.

Qualifications

• 3–5 years in website analytics ecosystems and implementation
• Strong knowledge of Google Analytics, Google Tag Manager, tracking methodologies
• Experience with Adobe Analytics or Adobe Launch preferred
• Understanding of tracking architecture and tagging
• Experience with implementation processes

Responsibilities

• Website analytics implementation
• Implementing analytics and tracking tools on websites
• Supporting digital measurement infrastructure
• Working with analytics platforms and tag management systems
• Understanding how website tracking and implementation work technically

Skills

GA/GA4

GTM

Adobe Analytics

Adobe Launch

Tracking architecture

Website analytics

Tools

Google Tag Manager

Adobe Launch

Adobe Analytics

Job description

Critical Mass in Calgary is seeking a Marketing Science Analyst to support website analytics deployment across a new implementation project, focusing on technical analytics setup rather than traditional media analysis.

The role collaborates with implementation leads to configure tracking, integrate analytics tools like GA, GTM, and possibly Adobe Analytics/Launch, and help optimize digital measurement infrastructure. A hybrid work model with the office 3 days a week is expected.