Marketing Analytics & Insights Specialist

Edelman PR Worldwide Canada In; Toronto; On-site; CAD 65,000 - 90,000; Full time

Job summary

Edelman PR Worldwide Canada In is seeking a Marketing Analyst Analytics to join its Intelligence team. The role supports measurement across paid, earned, and owned media, including social, search, and programmatic efforts.

The Analyst will collect, aggregate, and analyze marketing data from native platforms and BI tools, helping deliver campaign reports and actionable insights to internal teams and clients.

Qualifications

• Strong balance of marketing and digital/social media analytical rigor and creativity.

Responsibilities

• Support measurement across paid, earned, owned, and social channels with data from platforms like Meta, LinkedIn, TikTok, YouTube, Google Ads, and Google Analytics.
• Contribute to campaign reporting, performance analysis, brand lift studies, benchmarking, and insights.
• Gather, clean, aggregate, and quality-check data from native media platforms, social platforms, analytics tools, and reporting sources.
• Support recurring and ad hoc campaign reporting, transforming data into findings and recommendations for teams and clients.
• Assist with cross-channel campaign analysis connecting signals across social, creator, paid, earned, search, and website activity.
• Help maintain dashboards, reporting templates, trackers, and measurement docs for accuracy and organization.
• Support development of campaign KPIs, learning agendas, measurement frameworks, benchmarks, and reporting approaches aligned with client objectives.
• Promote best practices in data automation and stay aware of industry trends, tools, and platforms.
• Collaborate with strategy, creative, media planning, and account teams to support campaign planning, optimization, and performance reviews.
• Participate in meetings, preparing reporting materials and presenting findings as experience grows.

Job description

Edelman PR Worldwide Canada In is seeking a Marketing Analyst Analytics to join its Intelligence team. The role supports measurement across paid, earned, and owned media, including social, search, and programmatic efforts.

The Analyst will collect, aggregate, and analyze marketing data from native platforms and BI tools, helping deliver campaign reports and actionable insights to internal teams and clients.