Social Media Strategist - B2B Campaigns & Analytics

EY; Calgary; On-site; CAD 77,000 - 116,000; Full time

Benefits offered by this job

Discretionary bonus program

Medical coverage

Dental coverage

Pension plan

Vacation policy

Paid personal days

Job summary

EY Canada is seeking a data-driven marketing professional to lead social media efforts across organic and paid channels. You will manage end-to-end campaigns, align content with business objectives, and advise stakeholders across Brand, Marketing and Communications.

You’ll shape EY’s voice on social, run audits, report on KPIs, and drive platform optimizations while collaborating with cross-functional teams in a fast-paced environment.

Qualifications

• 3-5 years of experience planning, creating, implementing, and measuring social media campaigns.
• Experience managing organic and paid media on LinkedIn and Instagram; familiarity with Hootsuite, Marketo, TikTok and Facebook.
• Strong knowledge of social platforms and best practices.
• Positive, can-do attitude with a willingness to test and learn from pilots.
• Strong analytics, social KPIs, and attribution understanding.
• Experience in a fast-paced, complex environment with solid project management.
• Understanding of how social fits into the broader marketing and firm ecosystem.
• Organized, articulate and detail-oriented with a drive to contribute.

Responsibilities

• Manage select social channels end-to-end: strategy, creative concepts, content, and reporting.
• Oversee publishing workflow and editorial calendar across EY ecosystem.
• Advise stakeholders, manage expectations, and balance priorities in a fast-paced setting.
• Develop social strategy and execute campaigns including organic, paid, advocacy and internal comms.
• Create content with brand voice: copywriting, translation, imagery, scheduling and analytics.
• Conduct regular social audits to identify gaps and priorities.
• Develop monthly wrap reports with KPI analysis and optimization recommendations.
• Identify social trends and translate into best practices.

Job description

EY Canada is seeking a data-driven marketing professional to lead social media efforts across organic and paid channels. You will manage end-to-end campaigns, align content with business objectives, and advise stakeholders across Brand, Marketing and Communications.

You’ll shape EY’s voice on social, run audits, report on KPIs, and drive platform optimizations while collaborating with cross-functional teams in a fast-paced environment.