Marketing Insights & Analytics Analyst — Power BI Focus

Kensington; Toronto; Hybrid; CAD 60,000 - 70,000; Full time

Job summary

Kensington is seeking a Marketing Insights & Reporting Analyst to transform data into actionable marketing insights and optimize performance. Based in downtown Toronto with a 2-3 day in-office expectation, you will build dashboards in Power BI, support KPI tracking, and collaborate with Marketing, Sales, and IT to drive data-driven decisions across Direct, Agent, and Partnerships channels.

You’ll bring 2–4+ years in marketing analytics, experience with BI tools, and a detail-oriented approach to

Qualifications

• 2–4+ years in marketing analytics, BI, reporting, or data analysis.

Responsibilities

• Build and optimize Power BI dashboards and reporting.
• Develop executive scorecards, KPI tracking and reporting frameworks.
• Support automation to reduce manual reporting.
• Collaborate with BI, CRM, Digital, and Tech teams on requirements.
• Test, document, and roll out new reporting capabilities.
• Conduct market and competitive insights to inform strategies.

Skills

Power BI

SQL

Excel

Data analysis

Analytics

Tools

Tableau

Looker

HubSpot

Google Analytics

CRM systems

Job description

Kensington is seeking a Marketing Insights & Reporting Analyst to transform data into actionable marketing insights and optimize performance. Based in downtown Toronto with a 2-3 day in-office expectation, you will build dashboards in Power BI, support KPI tracking, and collaborate with Marketing, Sales, and IT to drive data-driven decisions across Direct, Agent, and Partnerships channels.

You’ll bring 2–4+ years in marketing analytics, experience with BI tools, and a detail-oriented approach to