Marketing Insights & Campaigns Specialist

affinitygroup; Richmond Hill; On-site; CAD 65,000 - 90,000; Full time

Job summary

Affinity Group Canada is seeking a Marketing Communications & Insights Specialist to support marketing initiatives, customer presentations, and campaigns across Affinity Group Canada, Affinity Group Retail, and CDC Foods.

Reporting to the Director of Marketing, you will blend data analysis, strategic storytelling, and project coordination to drive customer growth and advance business objectives. Strong PowerPoint and CRM experience are essential.

Qualifications

• Diploma or degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in marketing, communications, analytics, or account support.
• Strong analytical, presentation, and project management skills.
• Advanced PowerPoint and Excel proficiency.
• Excellent communication and organizational skills.
• Experience with CRM systems and market intelligence tools preferred.
• Foodservice or CPG industry experience is an asset.

Responsibilities

• Develop marketing content and support integrated marketing campaigns.
• Analyze customer, category, and industry data to identify opportunities and trends.
• Create impactful customer presentations, business reviews, and sales support materials.
• Utilize CRM platforms and industry tools such as Dataessential, Technomic, and Brizo.
• Coordinate campaign timelines, deliverables, and project tracking.
• Support CDC Foods and Retail Marketing initiatives.
• Assist with trade shows, events, and special projects.
• Collaborate with cross-functional teams to support business growth.

Skills

Analytical skills

Presentation skills

Project management

PowerPoint

Excel

CRM proficiency

Communication

CRM systems

Education

Marketing degree or diploma

Tools

Dataessential

Technomic

Brizo

Datassential

Job description

Affinity Group Canada is seeking a Marketing Communications & Insights Specialist to support marketing initiatives, customer presentations, and campaigns across Affinity Group Canada, Affinity Group Retail, and CDC Foods.

Reporting to the Director of Marketing, you will blend data analysis, strategic storytelling, and project coordination to drive customer growth and advance business objectives. Strong PowerPoint and CRM experience are essential.