Marketing Account Specialist, Business Development

Explore Edmonton Corporation; Edmonton; On-site; CAD 65,000 - 90,000; Full time

Benefits offered by this job

Flexible benefits including health, +d

Health Care Spending Account

Mental Health-On-Demand services

EDI Flex Days

RRSP matching program

Employee perks and discounts

Job summary

Explore Edmonton Corporation seeks a Marketing Account Specialist, Business Development to plan and execute B2B and B2C campaigns, driving event attraction and Edmonton's profile. You will craft engaging content for websites, social channels, newsletters, and emails while coordinating deliverables across teams and partners.

You will monitor performance, refine strategies, and ensure brand consistency, contributing to Edmonton's visitor economy and the organization's growth.

Qualifications

• Post-secondary education in marketing, communications, business, or related field.
• 3–5 years of marketing or communications experience.
• Experience with B2B, B2C, digital, or event marketing.
• Strong writing and brand consistency.

Responsibilities

• Support planning and execution of B2B and B2C marketing campaigns to drive event attraction and Edmonton as a destination.
• Develop content across websites, social media, email marketing, newsletters, and digital platforms.
• Manage B2B LinkedIn content and support digital marketing initiatives, including case studies and email campaigns.
• Coordinate marketing projects, timelines, and deliverables.
• Collaborate with internal teams and partners to deliver marketing initiatives.
• Monitor campaign performance and provide insights to improve effectiveness.
• Ensure marketing materials align with brand standards and priorities.

Skills

Content marketing

B2B/B2C marketing

Digital marketing

Social media

Campaign management

Education

Post-secondary education in marketing/communications/business

Tools

Google Analytics

Google Ads

Meta Ads Manager

Email automation

CMS

CRM software

Job description

Explore Edmonton Corporation seeks a Marketing Account Specialist, Business Development to plan and execute B2B and B2C campaigns, driving event attraction and Edmonton's profile. You will craft engaging content for websites, social channels, newsletters, and emails while coordinating deliverables across teams and partners.

You will monitor performance, refine strategies, and ensure brand consistency, contributing to Edmonton's visitor economy and the organization's growth.