Marketing Account Specialist, Business Development

Explore Edmonton Corporation; Edmonton; On-site; CAD 65,000 - 90,000; Full time

Benefits offered by this job

Flexible benefits including health, +d

Health Care Spending Account

Mental Health-On-Demand services

EDI Flex Days

RRSP matching program

Employee perks and discounts

Job summary

Explore Edmonton Corporation seeks a Marketing Account Specialist, Business Development to plan and execute B2B and B2C campaigns, driving event attraction and Edmonton's profile. You will craft engaging content for websites, social channels, newsletters, and emails while coordinating deliverables across teams and partners.

You will monitor performance, refine strategies, and ensure brand consistency, contributing to Edmonton's visitor economy and the organization's growth.

Qualifications

• Post-secondary education in marketing, communications, business, or related field.
• 3–5 years of marketing or communications experience.
• Experience with B2B, B2C, digital, or event marketing.
• Strong writing and brand consistency.

Responsibilities

• Support planning and execution of B2B and B2C marketing campaigns to drive event attraction and Edmonton as a destination.
• Develop content across websites, social media, email marketing, newsletters, and digital platforms.
• Manage B2B LinkedIn content and support digital marketing initiatives, including case studies and email campaigns.
• Coordinate marketing projects, timelines, and deliverables.
• Collaborate with internal teams and partners to deliver marketing initiatives.
• Monitor campaign performance and provide insights to improve effectiveness.
• Ensure marketing materials align with brand standards and priorities.

Skills

Content marketing

B2B/B2C marketing

Digital marketing

Social media

Campaign management

Education

Post-secondary education in marketing/communications/business

Tools

Google Analytics

Google Ads

Meta Ads Manager

Email automation

CMS

CRM software

Job description

Marketing Account Specialist, Business Dev

01-745 Edmonton, AB, CA

3 days ago Requisition ID: 1940

JOIN US IN SHAPING EDMONTON’S STORY

Connect with us : LinkedIn I Instagram I Facebook I TikTok

Explore Edmonton connects experiences, events, venues, and stories to elevate Edmonton on the national and global stage while creating memories that matter for visitors and residents.

Our purpose is simple. We attract visitors by delivering and showcasing Edmonton experiences that contribute to prosperity and quality of life through the visitor economy.

Edmonton is a premier event-hosting destination, backed by a dedicated team with the expertise, relationships, and ambition to attract and deliver exceptional events that leave a lasting legacy for our city.

Our success is built with collaboration. Working alongside industry partners, sponsors, businesses, attractions, community organizations, and each other, we help make Edmonton a year-round destination.

At Explore Edmonton, our people make the difference. Guided by our values of public stewardship, taking a selfless approach, leading with purpose, making an impact, caring for one another, and upholding safety, we're building an organization where employees can do meaningful work while helping shape the future of our city.

About Our Corporate Services Group

Corporate Services is made up of seven teams: Office of the CEO, Business Systems, Communications and Connections, Finance, Global Marketing, IT, and People and Culture. We are a group of service-minded people focused on building smart, customer-focused processes that work for every team across Explore Edmonton.

We provide the foundation for day-to-day business, including governance, advice and support, scalable solutions, Shareholder reporting, and creating value for employees by building connections throughout the organization and in our community.

We serve internal teams as trusted partners and business enablers, delivering great service through collaboration, innovation, and leadership. Our goal is to help every Explorer do their best work.

Global Marketing

The Global Marketing team inspires travellers to explore Edmonton through out-of-the-box content, stunning visuals, and compelling stories. As part of our year-round marketing strategy, we work in partnership with industry leaders to promote attractions, festivals, business, sport and culture, and agriculture events, and one of the country’s hottest culinary scenes. We shine a spotlight on Edmonton through digital and social marketing, as well as experiential campaigns, connecting visitors to the best authentic Edmonton experiences. This work contributes to the Explore Edmonton family of brands, including the Edmonton EXPO Centre, Edmonton Convention Centre, KDays , Canadian Finals Rodeo, Farmfair International, Urban Farm, and Explore Edmonton Corporation.

The Opportunity

Reporting to the Marketing Account Manager, Business Development, the Marketing Account Specialist, Business Development supports the planning and execution of marketing initiatives that drive visitation and attract business events, sport and cultural events to Edmonton. Working collaboratively with Explore Edmonton's Global Marketing team and internal and external partners, this role delivers creative, digital, and content marketing initiatives that strengthen Edmonton's reputation as a destination, drive event attraction, and contribute to the city's economic impact.

As the successful candidate, you will:

• Support the planning and execution of B2B and B2C marketing campaigns that drive event attraction, increase engagement, and promote Edmonton as a destination.
• Develop and coordinate engaging content across websites, social media, email marketing, newsletters, and digital platforms.
• Manage B2B LinkedIn content and support digital marketing initiatives, including case studies, success stories, and email automation campaigns.
• Coordinate marketing projects, creative requests, and campaign deliverables while managing timelines and competing priorities.
• Collaborate with internal teams, event organizers, and industry partners to deliver marketing initiatives that support event and organizational objectives.
• Monitor campaign performance, track key metrics, and contribute insights and recommendations to improve marketing effectiveness.
• Ensure marketing materials and partner initiatives align with Explore Edmonton's brand standards and strategic priorities.

What you bring

• Post-secondary education in marketing, communications, business, or a related field.
• 3–5 years of marketing or communications experience preferred, including exposure to B2B, B2C, digital, or event marketing.
• Experience developing marketing content and executing campaigns across digital, social media, and traditional channels.
• Familiarity with marketing tools and platforms such as Google Analytics, Google Ads, Meta Ads Manager, email marketing automation, website content management systems, and CRM software.
• Strong writing, editing, communication, and interpersonal skills, with an eye for detail and brand consistency.
• Excellent organizational and project coordination skills, with the ability to manage multiple priorities and meet deadlines.
• A collaborative and adaptable approach, with the ability to build positive relationships with internal teams and external partners.
• Experience in tourism, hospitality, events, or destination marketing is considered an asset.

Why Join Explore Edmonton

At Explore Edmonton, our work helps create exceptional experiences for visitors while enriching the quality of life for residents and contributing to the city's economic prosperity. Guided by our values and driven by collaboration, every role plays a part in shaping Edmonton's visitor economy.

We also provide:

• Flexible benefits including health, dental, vision care
• Health Care Spending Account
• Mental Health-On-Demand with access to certified experts for $100/session
• EDI Flex Days to celebrate what is important to you outside of standard statutory holidays
• National Day for Truth and Reconciliation as a statutory holiday
• RRSP matching program
• Recognition and annual salary review programs
• Educational assistance for employees who wish to pursue job-performance enhancing education
• Employee perks and discounts , including (but not limited to) discounted City of Edmonton transit passes, preferred rates at City of Edmonton recreation centres and gyms, discounted tickets for select events, Perkopolis , and more.

Working at Explore Edmonton

We offer a flexible and collaborative work environment where you’ll have the opportunity to make a meaningful impact on Edmonton and its visitor economy. This role includes a mix of office, event, and partner-facing work, with occasional evening and weekend hours and national and international travel.

Explore Edmonton encourages, supports, and celebrates a diverse and inclusive work environment. We strive to create a workplace that reflects the city we promote and where our employees feel safe and supported every day.