Brand Partnerships & Media Marketing Lead

GoodMorning.com Inc.; Edmonton; On-site; CAD 55,000 - 85,000; Full time

Benefits offered by this job

Health, Dental & Optical

RRSP matching 125%

Employee discounts

Monthly transportation benefit

Profit sharing

Equity package

Employee Assistance Program

Job summary

GoodMorning.com Inc. in Edmonton, Alberta, is seeking a Marketing Communications Specialist to build and manage external partnerships, media relations, and influencer programs across North America.

You will collaborate with Brand, Creative, Marketing, Retail teams to secure placements, craft campaigns, and deliver high-quality assets while tracking performance against objectives. The role emphasizes relationship building, negotiations, and content review to strengthen brand credibility and

Qualifications

• Bachelor's degree or diploma in Marketing, Communications, Public Relations, Journalism, Business, or related field.
• 2 to 5 years of experience in marketing communications, public relations, influencer marketing, partnerships, media relations, or related function.
• Demonstrated experience building and managing relationships with external partners, media, publications, influencers, creators, or agencies.
• Experience negotiating rates, deliverables, contracts, usage rights, or partnership terms is strongly preferred.

Responsibilities

• Identify, evaluate, and build relationships with third-party publications, media organizations, content partners, creators, influencers, and other organizations that align with GoodMorning's brands, audiences, and marketing objectives.
• Source opportunities for paid and earned editorial coverage, sponsored content, product features, reviews, partnerships, and other third-party placements.
• Manage relationships with external publications from initial outreach through negotiation, briefing, content development, approval, publication, and post-campaign follow-up.
• Develop clear campaign briefs and review influencer and UGC content for quality, accuracy, brand alignment, and adherence to requirements before handing approved assets to internal Creative teams for activation.
• Track the performance and outcomes of external marketing activities, including placements, reach, engagement, content assets, trust markers, partnership value, and other relevant measures.
• Stay informed about relevant media, creator, influencer, communications, consumer, and partnership trends and identify opportunities for GoodMorning to act on them.
• Serve as a primary point of contact for partnership, media, sponsorship, and collaboration inquiries, assess opportunities, and coordinate next steps with the appropriate teams.
• Support the planning and execution of small-scale company and community events, including retail-location events, partnerships, logistics, vendors, communications, and on-site coordination as required.

Skills

Relationship building

Media relations

Influencer marketing

Partnerships

Negotiation

Strong writing

Presentation skills

Meta Business Suite

Creator management platforms

Education

Bachelor's degree or diploma in Marketing, Communications, PR, Journalism, Business

Tools

Meta Business Suite

Creator management platforms

Job description

GoodMorning.com Inc. in Edmonton, Alberta, is seeking a Marketing Communications Specialist to build and manage external partnerships, media relations, and influencer programs across North America.

You will collaborate with Brand, Creative, Marketing, Retail teams to secure placements, craft campaigns, and deliver high-quality assets while tracking performance against objectives. The role emphasizes relationship building, negotiations, and content review to strengthen brand credibility and