Strategic Partnerships & Media Specialist

GoodMorning; Edmonton; On-site; CAD 60,000 - 90,000; Full time

Benefits offered by this job

100% employer-paid extended benefits -

Health, Dental, & Optical

Employee Assistance Program

125% RRSP matching

Employee product discounts

Monthly Transportation Benefit for pub

Job summary

GoodMorning, a Canadian pioneer in direct-to-consumer brands, seeks a Marketing Communications Specialist in Edmonton to build third-party partnerships, media relationships, and influencer programs. You will manage outreach, negotiation, and activation of campaigns, aligning with brand objectives and delivering high-quality assets for cross-channel use.

You will collaborate with Brand, Creative, Marketing, and Retail teams to grow brand awareness, credibility, and consumer trust through earned,

Qualifications

• Degree or diploma in Marketing, Communications, PR, Journalism, Business, or related field.
• 2–5 years in marketing communications, public relations, influencer marketing, partnerships, or related function.
• Proven experience building and managing relationships with external partners, media, publications, influencers or agencies.
• Experience managing influencer or creator campaigns from sourcing to completion.

Responsibilities

• Identify, evaluate, and build relationships with third-party publications, media organizations, creators, influencers, and other organizations.
• Source opportunities for paid and earned editorial coverage, sponsored content, product features, and partnerships.
• Manage relationships with external publications from outreach through negotiation, briefing, content development, approval and publication.
• Develop briefs and review influencer content for quality, brand alignment, and asset delivery.
• Oversee influencer and UGC programs, negotiate terms, usage rights, timelines, and deliverables.
• Track performance metrics like reach, engagement, and partnership value for external activities.
• Support events and partnerships, coordinating logistics with internal teams and external partners.

Skills

Relationship building

Strong communication

Content partnerships

Media relations

Influencer marketing

Negotiation

Excellent writing

Education

Bachelor's degree in Marketing, Communications, PR or related field

Tools

Meta Business Suite

Creator management platforms

Media measurement tools

Job description

GoodMorning, a Canadian pioneer in direct-to-consumer brands, seeks a Marketing Communications Specialist in Edmonton to build third-party partnerships, media relationships, and influencer programs. You will manage outreach, negotiation, and activation of campaigns, aligning with brand objectives and delivering high-quality assets for cross-channel use.

You will collaborate with Brand, Creative, Marketing, and Retail teams to grow brand awareness, credibility, and consumer trust through earned,