Manager, Paid Search (Remote)

6IXSENSES; Toronto; Remote; CAD 60,000 - 90,000; Full time

Job summary

6IXSENSES in Toronto seeks a Search Marketing Specialist to join its SEM team and manage client campaigns. The role focuses on optimizing paid search to improve ROI and CPA metrics, while maintaining accuracy and integrity of work.

You will analyze performance data, build effective keyword strategies, and present insights using Excel and PowerPoint. Collaboration and adaptability are essential in this dynamic environment.

Qualifications

• Strong understanding of paid search strategies and campaign optimization.
• Ability to analyze performance data and translate into actionable insights.
• Proficient with MS Office, especially Excel and PowerPoint.

Responsibilities

• Serve as part of a SEM team and manage client campaigns.
• Analyze campaign performance and optimize for ROI/CPA objectives.
• Create detailed reports and present findings in PowerPoint.
• Build account structures and test keywords to maximize reach.
• Monitor budgets and ensure pacing aligns with client goals.

Skills

SEM expertise

Analytical thinking

Excel proficiency

Team player

Communication skills

Job description

Job role:

6IXSENSES + Unify Digital manages and develops Paid Search Campaigns for some of the best companies in the world. We take a holistic, integrated approach to our work, and our Search Marketing Specialists are a crucial component of our Paid Search teams.

You will:

• Serve as part of a team of experts for Search Engine Marketing (SEM).
• Help manage a book of business consisting of assigned clients’ online search marketing campaigns.
• Be responsible for maintaining work integrity and accuracy
• Analyze, recommend, and implement improvements to meet client online search marketing ROI/CPA objectives
• Understand and manage client media-buying cycles, product/service update schedules, online marketing philosophy and goals, and target demographics
• Produce detailed campaign performance analysis and Excel and PowerPoint presentations
• Create, test, and optimize keywords and messaging to maximize reach, awareness, and new customer acquisition
• Build relevant account structures to ensure relevant ad copy appears on relevant queries
• Daily account pacing and ensure client budget goals are met

You should have:

• Highly developed interpersonal and written/verbal communication skills
• Strong MS Office skills, particularly Excel
• Strong analytical thinking
• Strong attention to detail and organizational skills
• The ability to function equally well independently as well as part of a team, and the flexibility to adapt to an ever-changing environment
• Passion for marketing and the internet
  Preferred Hours of Work: Monday - Friday, 3 pm - 12.30 AM