Senior Paid Search Strategist

6ixsenses; Toronto; Remote; CAD 60,000 - 90,000; Full time

Job summary

6IXSENSES in Toronto seeks a Search Marketing Specialist to join its SEM team and manage client campaigns. The role focuses on optimizing paid search to improve ROI and CPA metrics, while maintaining accuracy and integrity of work.

You will analyze performance data, build effective keyword strategies, and present insights using Excel and PowerPoint. Collaboration and adaptability are essential in this dynamic environment.

Qualifications

• Strong understanding of paid search strategies and campaign optimization.
• Ability to analyze performance data and translate into actionable insights.
• Proficient with MS Office, especially Excel and PowerPoint.

Responsibilities

• Serve as part of a SEM team and manage client campaigns.
• Analyze campaign performance and optimize for ROI/CPA objectives.
• Create detailed reports and present findings in PowerPoint.
• Build account structures and test keywords to maximize reach.
• Monitor budgets and ensure pacing aligns with client goals.

Skills

SEM expertise

Analytical thinking

Excel proficiency

Team player

Communication skills

Job description

6IXSENSES in Toronto seeks a Search Marketing Specialist to join its SEM team and manage client campaigns. The role focuses on optimizing paid search to improve ROI and CPA metrics, while maintaining accuracy and integrity of work.

You will analyze performance data, build effective keyword strategies, and present insights using Excel and PowerPoint. Collaboration and adaptability are essential in this dynamic environment.