Senior Manager, SEM

Marketbridge; Toronto; Remote; CAD 114,000 - 142,000; Full time

Benefits offered by this job

Time Off & Flexibility

Health & Wellness

Financial Security

Job summary

Marketbridge is seeking a Senior Manager, Search Engine Marketing (SEM) to lead paid search strategy across multiple client programs. You will translate client business objectives into scalable campaigns, driving demand, pipeline, and revenue impact.

You will guide day-to-day SEM activities, mentor team members, and advance automation and testing across accounts. This remote role requires EST hours and strong collaboration with analytics, strategy, and creative teams.

Qualifications

• 5+ years of SEM / paid search experience with multiple client accounts.
• Demonstrated B2B SEM experience with long sales cycles and pipeline impact.
• Advanced hands‑on expertise in Google Ads and Microsoft Ads, including bidding and optimization.

Responsibilities

• Lead SEM strategy and execution across multiple client accounts (Google Ads & Microsoft Ads).
• Translate client goals into paid search strategies, plans, and KPIs.
• Oversee campaign architecture, structure, keyword strategy, bidding and optimization.

Skills

SEM

B2B SEM

Google Ads

Microsoft Ads

GA4

Analytics

Testing programs

Agency experience

Mentoring

Cross-functional

Job description

This is a remoterole,requiredto work inESThours.

Who We Are

Marketbridge partners with leading B2B brands to create unified Go-to-Market®systems that connect strategy, AI, creativity, activation and measurement. With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors. For more information, please visit www.marketbridge.com and follow www.linkedin.com/company/marketbridge/.

Who We’re Looking For

The Senior Manager, Search Engine Marketing (SEM) leads paid search strategy, execution, and performance across multiple complex client programs. This role combines strategic account leadership with deep hands‑on SEM expertise, translating client business objectives into scalable paid search programs that drive measurable demand, pipeline, and revenue impact.

The Senior Manager serves as a senior day-to-day SEM partner to clients, leads campaign planning and optimization, and oversees the work and development of SEM team members. This person will also help advance how Marketbridge approaches automation, measurement, testing, and paid search innovation across accounts.

Responsibilities

Lead SEM strategy and execution across multiple client accounts, primarily across Google Ads and Microsoft Ads

Translate client business, demand generation, and revenue goals into paid search strategies, campaign plans, testing roadmaps, and measurable KPIs

Oversee campaign architecture, account structure, keyword strategy, audience targeting, bidding, creative testing, and ongoing optimization

Manage and forecast SEM budgets across accounts, ensuring appropriate pacing, allocation, and performance against CPA, ROAS, pipeline, revenue, conversion volume, and efficiency targets

Lead optimization and testing strategies across automated bidding, keyword expansion, audience segmentation, ad copy, landing pages, campaign structure, and emerging platform capabilities

Apply automation, AI-powered platform capabilities, and advanced bidding strategies to improve campaign efficiency and scalability

Analyze performance trends and translate complex campaign data into clear insights, recommendations, and optimization plans for clients and internal stakeholders

Partner with analytics teams to strengthen conversion tracking, attribution, reporting, and the connection between paid search activity and downstream pipeline or revenue outcomes

Collaborate with strategy, creative, CRM, marketing automation, and other media teams to ensure SEM is integrated into broader demand generation and go‑to‑market programs

Identify opportunities to expand SEM programs through new campaign types, audiences, platforms, testing strategies, and complementary media channels

Serve as a senior day‑to‑day SEM contact for clients, leading performance discussions, presenting recommendations, and advising on investment and optimization decisions

Ensure campaign setup, tracking, tagging, reporting, and optimization processes meet quality standards across assigned accounts

Lead and support SEM team members through workload management, campaign reviews, coaching, feedback, and ongoing skill development

Improve workflows, documentation, quality assurance, and processes that enable consistent and scalable SEM execution

Contribute SEM strategy, audits, forecasts, and recommendations to new business pitches, renewals, and account growth opportunities

Identify opportunities to expand existing client engagements based on performance trends, business needs, and emerging search capabilities

Qualifications

• 5+ years of SEM / paid search experience, including experience managing complex campaigns and multiple client accounts
• Required: Demonstrated B2B SEM experience, with a strong understanding of longer sales cycles, lead quality, pipeline contribution, and optimizing toward downstream revenue outcomes

Advanced hands‑on expertise in Google Ads and Microsoft Ads, including campaign structure, keyword strategy, bidding, automation, audience targeting, and optimization

Demonstrated ability to develop and manage paid search strategies tied to business outcomes such as leads, pipeline, revenue, CPA, and ROAS

Experience managing meaningful paid search budgets, forecast spend and performance, and making data‑driven allocation recommendations

Strong understanding of conversion tracking, attribution, tagging, and performance measurement, including experience with GA4 and Google Tag Manager

Strong analytical skills with the ability to identify performance trends, diagnose issues, and translate data into actionable recommendations

Experience developing and leading structured testing programs across bidding, audiences, ad copy, landing pages, and campaign architecture

Strong client‑facing communication and presentation skills, with the ability to clearly explain performance, recommendations, and strategic tradeoffs

Experience working in an agency or client‑service environment and managing multiple priorities across accounts

Experience mentoring, reviewing the work of, or managing junior and mid‑level SEM team members

Strong cross‑functional collaboration skills and experience partnering with analytics, creative, strategy, CRM, marketing automation, and account teams

Familiarity with CRM platforms, marketing automation systems, and downstream lead, pipeline, or revenue measurement

Experience with landing page optimization and conversion rate optimization principles

Google Ads certification preferred

• Experience contributing to new business pitches, account growth strategies, or client planning preferred

Our Culture & Our Core Values

Marketbridge supports Fortune 50 companies and global brands in redefining how they go to market.

How we work together matters just as much as the work itself. Our values shape how we operate day to day. Be Kind means treating teammates with respect and showing up for one another. Be Open reflects how we collaborate, share perspectives, and give clear, honest feedback. Be Real speaks to a culture of authenticity, where people can speak up and be themselves. Be Brave pushes us to challenge assumptions, think critically, and pursue ideas that lead to real results.

You’ll join a collaborative team focused on solving real problems for complex clients. From day one, you’ll gain hands‑on experience, work closely with supportive leaders, and continue developing through meaningful client work and ongoing learning. We value accountability, curiosity, and ownership, and we trust people to take initiative and follow through.

Here, you’ll do meaningful work, alongside smart people, with room to grow as the business grows.

Benefits

• Time Off & Flexibility– Flexible PTO, summer Fridays, and paid parental leave (up to16 weeksfor birthing parents). Plus,we’reclosed from Christmas to New Year’s so you can fully unplug.
• Health & Wellness– Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness.
• Financial Security– 401(k) with a 3% company contribution* (US Only), life insurance, long‑term disability, and AD&D coverage for extra peace of mind.
• Learning & Growth– A professional development fund($500) and continuous learning programs to invest in your career.
• Tech & Perks– Company-provided laptop & accessories, monthlyWi‑Fi & cell stipend, ChatGPT Enterprise Access and exclusive discounts through Perkopolis.

Note: This position requires candidates to be eligible to work in the United States or Canada without visa sponsorship. Marketbridge is an Equal Opportunity Employer.

We aim to offer competitive and equitable compensation based on factors such as location, relevant experience, skills, and market benchmarks. The anticipated salary range for this role is $80,000 to $100,000.

Final compensation will be determined based on the successful candidate’s qualifications, and additional flexibility may be considered for candidates whose experience and expertise significantly exceed the role’s core requirements.